The Aspire Company

04/19/2023

Are you struggling to get conversions on your financial advisor website? It could be because you're relying on purchased, duplicate content that's already featured on thousands of other websites in your industry. Search engines like Google prioritize unique, original content that offers value to visitors. If your website lacks originality and fails to stand out, it's unlikely to rank well in search results or attract quality leads. Get fresh insights in our latest update.

Purchasing 'canned' web content and blogs is certainly convenient but is not a viable strategy to rank for keywords and capture leads that generate AUM. In this blog post, we will dive into why financial advisor sites that use purchased content fail to attract meaningful visitor traffic and meaningf...

04/12/2023

Many websites fail to rank for keywords that drive revenue due to inadequate on-page optimization, poor content quality, and a lack of backlinks. On-page optimization is essential for ensuring your website appears in search engine results pages (SERPs). Secondly, many websites are written without doing the right kind of keyword research. It is important to use a competitive keyword research tool to determine which keywords offer the best compromise between relatively high volume and relatively low competition. Additionally, many websites do not have enough pages producing traffic, so their ability to drive revenue from organic search is limited. Finally, many websites may not be focusing on the right type of keywords, such as low-hanging or money keywords, that can help them gain more traffic and generate more revenue. Get deeper insights in our latest update.

https://theaspirecompany.com/2023/04/05/why-do-most-websites-fail-to-rank-for-keyword-phrases-that-drive-revenue/

04/11/2023

A website conversion lead funnel is an effective tool for driving leads and converting them into paying customers. It is a sequence of pages designed to capture information about potential customers and guide them through the process of becoming paying customers.

The key to creating a successful website conversion lead funnel is understanding your customer's needs, goals, and objectives. This will help you create a funnel that provides the right content at each step in the process. Learn more about this strategy and see actionable steps in our latest update.

https://theaspirecompany.com/2023/04/06/what-is-a-website-conversion-lead-funnel-and-how-do-you-create-one/

02/17/2021

Regional and local advertising accounts for more than one-third (36%) of US ad spending, according to the report. Of the 150 marketers and agencies surveyed in mid-June who were budgeting for regional/local advertising in the second half of the year, an equal percentage said they would be using paid social (75%) and display (75%) for those efforts. Seven in 10 will also be using paid search, while almost two-thirds (64%) intend to invest in digital video.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will con...

02/15/2021

"Online advertising channels are expected to come out of the crisis somewhat less scathed. Social media global ad spend is now forecast to increase by 9.8% y-o-y (vs. 20% pre-COVID-19). Online video is predicted to increase by 5.0% (vs. 20.2%), while online display overall (including social media and online video) will increase by 2.1% (vs. 14.3%) and search by 0.9% (vs. 12.4%)."

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising budgets and tactics, new data [d...

02/12/2021

"...2019 saw a 48% increase in the estimated total market revenue for podcast advertising year-over-year (y-o-y), with growth continuing to be forecast for 2020 even among the impacts of COVID-19."

As the number of US adults listening to podcasts continues to grow, so too does the opportunity for advertisers to use the popular medium. According to the IAB and PwC’s latest Podcast Advertising Revenue Study [download page], 2019 saw a 48% increase in the estimated total market revenue for podc...

02/11/2021

"This year more than two-thirds (69%) of homes with TVs in use on Super Bowl Sunday were tuned into the Super Bowl telecast. Preliminary estimates from Nielsen found that the game drew on average 99.9 million viewers, up from last year’s event (98.4 million). Nielsen also reports that there were 43.9 million social media interactions concerning the game across Facebook, Instagram and Twitter (up from 32.3 million last year). Social media activity peaked at 8:26PM ET following the halftime show performance."

Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at some of the winners and losers, most...

02/09/2021

"Advertisements that include third-party ratings will be required to include specific disclosures to prevent them from being misleading. And for the first time, the SEC will permit the use of testimonials and endorsements, subject to certain conditions and disclosures."

The agency updated advertising and cash solicitation rules, allowing testimonials for the first time.

02/05/2021

"Mass affluent individuals might make up 15% of consumers, but they hold a much higher share of the possible investable wealth — which is what most advisors who want to immediately grow their AUM care about most. In fact, the mass affluent hold 43% of all investable assets."

If you're spending most of your marketing budget on high-net-worth prospects, you're making a mistake.

02/04/2021

"In-person activities and events that have traditionally produced word-of-mouth referrals have fallen off dramatically, changing the way consumers search for an advisor. They are relying less on referrals from family and friends and are turning to search engines instead. Forty-two percent of respondents said they started the process of finding an advisor with an online search."

The pandemic has shifted advisor searches from word of mouth to search engines.