03/09/2026
Last week’s Homeownership Matters gubernatorial forum was designed to reach far beyond the room. Because the reality is if a policy conversation only happens inside a committee room, an event space or a press conference, its impact is limited. That’s why media strategy is never an afterthought for our team.
In the lead-up to the event and throughout the day, reporters from across California and the country filled the room. The turnout reflected the strength of relationships our team has built over decades with the California Capitol press corps, statewide and regional outlets, national political reporters and consumer media.
We hear it often lately: “Is earned media dead?” Our answer is simple: Absolutely not.
Strong earned media requires thoughtful story development, strategic pitching, relentless follow-up, and trusted relationships with journalists who know they will receive credible information and meaningful access.
At the same time, digital amplification is essential. Social platforms, owned content, and paid engagement play a critical role in modern advocacy and help ensure key messages reach audiences where they are.
And increasingly, in an AI-driven information environment, credible third-party coverage is even more important. As search, AI summaries and digital discovery increasingly pull from trusted news sources, earned media helps ensure accurate narratives and reliable information rise to the top.
Our work sits at the intersection of public affairs and consumer public relations, which means we approach coverage differently than traditional advocacy shops.
That is the power of earned media done right. 📺📻📰
