By Stina Faye, Sacramento, CA (2026)

10/25/2022

Just a glimpse into what this creative studio has been quietly creating behind the scenes these past few months!

So grateful for the opportunities to help these beautiful businesses as their biggest dreams come true. Thank you for trusting in the vision. 💞

04/08/2022

I make mood boards for everything that matters to me. Creative projects, home projects, goals & visions, etc.
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In this infinite world, it’s easy to get overwhelmed with inspiration and even comparisons. A mood board keeps you focused. It anchors you into the feelings & beauty you’re destined to cultivate.
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Mood boarding is a powerful way to set the tone and hold the vision for what’s to be created.
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Who will I get to create a mood board for next? Stay tuned…✨

03/30/2022

When your branding matches your businesses vibe, it draws in people who resonate with it. Allowing you to serve more, shine more, and create more. ✨

Photo credit:

03/25/2022

Spring has officially sprung! Is this anyone else’s favorite season?

This is a very aligned time to release the winter blues and empower yourself with a refresh in your business.

Here are a couple ways you can do some spring cleaning within your online presence to embrace the newness of the season:

💻 Go through your website and update any information that’s outdated + upgrade any content you’ve outgrown.

Pro-tip: Check your websites analytics, if there are pages that aren’t performing the way you intended - use the data to regroup & try another way.

🎨 If you realize you’ve been grabbing random colors off of Canva to use in your marketing designs and haven’t really honed a signature style that you love as yet, take it as a sign to intentionally curate a consistent color palette that feels authentic to your biz.

Pro-tip: Your brand colors do not have to be forever and can evolve with the seasons if you desire, give yourself permission to play!

P.S. Feel like you need a little help with identifying blind spots in your brand or website? DM me about my brand clarity consulting sessions, I’m happy to help!

02/25/2022

✨SALES PAGE MUST-HAVES✨ How to communicate your offering with just one powerful page:

> Remember this: when it comes to websites, less is always more. The sooner you get to the point, the sooner you have people reading your content land on a “Hell yeah!". Write clear, concise copy without adding unnecessary fluff. It's usually a good idea to ask a friend or two to peer-review your work and check for ease of reading and typos.

> Make it an experience. It’s no secret that powerful visuals tell a story and captivate people. Decide on the overall vibes and aesthetic you want to portray by deciding: how do you want people to *feel* while they scroll through this page? Use your visuals to strategically break up your text and communicate your offer. If you’re feeling a lil fancy, throw in a little video or animation for extra razzle-dazzle.

> Have clear call to actions through your page, making it easy for people to opt-in no matter where they are on your sales page. For extra measure, insert an FAQ for the scrollers who typically prefer to skip all the verbiage and scroll straight to the bottom.

This Sales Page design featured above was recently created for .dufresne to share her latest magical offering with the world! I had so much fun designing and infusing the energy of her 1:1 program into the online experience of it.

Interested in having me design your next sales or landing page? DM me for deets, I’d love to hear about your vision!

11/08/2021

Start the project. Act on the idea. Dive into your passions. There is an ocean of inspiration inside of you — the objective of the human experience is to ride it like a wave and see where it takes you.
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It’s easy to get caught up in the notion that all circumstances must be perfect before you begin.
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While I implore you to be prepared and to trust the timing of your life, it’s also important to remember that the “perfection” we seek is often just the result of consistency, commitment, and dedication to your craft.
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This isn’t something you chase after or wait for. This is an energy that 𝗮𝗿𝗿𝗶𝘃𝗲𝘀 simply from you showing up.
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So, know that the sooner you start to dance with your dreams is the sooner you will embrace that your arrival is 𝙪𝙥 𝙩𝙤 𝙮𝙤𝙪.
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There’s no wrong or right way to begin. All you need to do is take one small step at a time towards your vision. It also doesn’t matter if you start up a few different ideas before something sticks. All that matters is you 𝙘𝙝𝙤𝙤𝙨𝙚 to begin. Again & again & again.

07/19/2021

& sometimes simply remembering this becomes the shortcut 🤷🏽‍♀️ what are you dreaming of and ready to make a move on?

03/30/2021

✨ A quick note on soulful branding...✨
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When it comes to expressing your business through your brand, I invite you to really dream big here.
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Your brand can bloom into anything you truly aspire it to be.

In the online world especially, there are no limitations. And when it seems like there are...there is always a way around.
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Your brand doesn’t have to look like anything else you’ve seen before.
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You don’t have to follow others footsteps or playbooks for it to be successful.
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It just has to look & feel like you.
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Your authenticity is a magnet for soul-aligned people — and your business & brand can be the catalyst that connects you with them.
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Live your mission. Speak your truth. You are the reason that people will love your brand. 💖

02/08/2019

Stop doubting yourself.
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Self doubt is the single most destructive thing that can literally end an entrepreneurs career (or never allow it to begin).
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When you’re building your biz and developing your brand, things can be uncertain, lonely, and scary af.
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But you have to trust that you’re capable of pulling this off.
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Know that you wouldn’t have these big dreams for yourself if they weren’t already destined for you.
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And guess what? You have the power to claim & create your own reality — but there is one catch. ☝🏽
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You can’t be afraid to fail.
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Seriously. I have this theory that failing AT LEAST one business idea before things really take off for you is like some sort of initiation for entrepreneurs — it literally happens to all of us.
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It’s like the universes way of weeding out the weakest links.
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Don’t be the one that gave up after your first flop.
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And don’t succumb to your self doubt.
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The most successful biz owners are that way because they’re resilient.
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To become resilient you have to silence the self doubt to make room for the constant pep talks you’re going to be giving yourself now until the end of time. 😂
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Believe in your capability and commit yourself to your big picture visions.
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You got this! And if you need me, know that you’ve got me too. 💗

02/06/2019

Struggling to find cohesion & consistency in your brands presence? You’re not alone. 🤷🏽‍♀️
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If you find yourself wanting to switch up your brand style & rebrand every few months, I have good news for you — there is a cure!
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& it’s somewhat of an easy fix. You just need to build a solid foundation.
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Chances are, when you decided to brand your business you probably skipped a few steps.
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Did you get a logo designed just by considering what trends & styles you were into during that very moment rather than thinking long term?
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Did you build a website without really knowing your audience and goals for your online presence beforehand?
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If you’re guilty of the above, don’t feel bad - just do better. Even during my first year of being a graphic & web designer I struggled with this BAD.
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I changed my logo and my website at least every 3 months.
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It was embarrassing. I didn’t feel confident in my business because I knew I looked all over the place and wondered how people could ever take me seriously.
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I knew something had to change. To fix this, I got my mind right by going back to square one.
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I created a SOLID foundation for my brand by digging deep & defining the following before I did anything else:
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〰️ My brand story
〰️ My big picture vision
〰️ My target audience
〰️ My aesthetic
〰️ My messaging
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Since going through all of the above, I haven’t felt the need to rebrand my visual brand for two years strong now! (that’s like a decade when you’re a designer btw 😆)
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Even with the shift I’ve made into a Brand Coach this year, this foundation allowed the consistency of my brand presence to remain the same.
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I can always feel confident knowing that everything within my brand feels timeless, intentional, & most importantly — like me.
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I now use these same processes to get my clients confident & consistent in how they show up online.
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If finding a high level of consistency & cohesion in your online presence feels difficult — make sure you aren’t skipping these steps. 🙏🏽

01/11/2019

Let me guess: you feel like your industry is SO over-saturated that when it comes to standing out online — you want to give up before you even really try.
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You look at so & so’s social media and can’t help but compare yourself. “Man she’s killing it in her business, how can I compare to that?”
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Or even worse...you dull your light and hide in the shadows because you assume you’re not “experienced” enough to be considered a leader in your industry.
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If any of the above sounds familiar, I’m here to help you change your tune.
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You’ve probably already heard the phrase “there’s enough room for all of us” — but do you struggle with embracing that it’s true?
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If you want to make it in the online business world, the first mindset shift you need to make is understanding that there is NO such thing as competition.
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When you have a powerful brand that feels like an extension of you & your beliefs, you get to see firsthand that theres no need to compete.
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Nope. Especially when you know WHO you are and radiate it with everything that you do.
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Feeling ready to build a brand that allows you to stand out, shine bright, and position you as the expert you know you are deep down inside?
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On Wednesday, January 16th at 12 PM PST I’m doing a FREE live training all about how to stand out in a crowded industry.
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Want in on this good stuff? I know you do 🤪 Head to the link in my bio to register so you don’t miss out!

By Stina Faye

10/25/2022

04/08/2022

03/30/2022

03/25/2022

02/25/2022

11/08/2021

07/19/2021

03/30/2021

02/08/2019

02/06/2019

01/11/2019

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