Lockedown SEO

02/28/2023

Getting reviews from clients will help your local SEO, but don't focus only on Google reviews. You'll need reviews from a variety of sites that the ranking algorithm expects to see in your review portfolio.

Reviews influence local SEO, but Google reviews are not the only reviews you should aim to collect. Getting reviews on Yelp, BBB, Yellow Pages, Facebook, and...

02/27/2023

For indexing purposes.

02/21/2023

Does Google really rank webpages and not websites? Though reps have said this in the past, there is a bit more nuance to the situation. We examine how Google might look at search results, and how your website history influences ranking.

SEJ published an article based on a John Mueller tweet, Google ranks pages, not sites. SEO consultant Victor Pan says there is more nuance to ranking.

02/01/2023

If search engines didn't exist, how would that change your online marketing strategy? Many businesses use tactics solely for the purpose of manipulating search engines, but that is not what Google rewards. If the internet and all other websites remained, but Google and Bing and other search engines did not exist, what activities would you still be doing for business development?

The best SEO strategy is to look at your actions as if search engines did not exist. Pretend the internet and every other type of website still exists, but t...

01/09/2023

and are being positioned as potential game-changers in the content creation and SEO space. However, there are some limitations, and some rightful concerns about using this technology. In today's video, we examine reasons we think the human factor will be important for a long time to come.

Many digital marketers are gushing about ChatGPT and AI content, but there are still some noticeable flaws, and some ethical dilemmas when it comes to conten...

01/02/2023

Google re-writes title tags and descriptions about 61% of the time. These are what appear in organic search results. Normally, SEOs or content managers set these, but why does Google re-do these? And does it hurt your SEO?

Why does Google choose to rewrite your titles and meta descriptions? What circumstances cause this to happen? The title tag is the “headline” in search resul...

12/23/2022

What's the ROI on social media? It can help your customer acquisition, boost brand awareness, and may play a latent role in helping your SEO.

Many businesses wonder about the direct benefit of social media on their sales and revenue. Maintaining branded profiles on all the major social media networ...

12/15/2022

Google's Link Spam update started rolling out yesterday, and will be complete by the beginning of the year. This will neutralize link-selling and link-buying that is designed to manipulate search rankings.

Google announced the Link Spam Update on December 14th, 2022. This update uses AI-powered spam prevention known as SpamBrain to detect both ends of paid link...

12/12/2022

Google is rolling out continuous scroll on desktop search results, for English results in the US. This began in early December. Users will be able to see the first six pages of results by scrolling, after which, there will be a "Load More" button to see more search results.

Google announced they are rolling out continuous scroll in desktop search results for English results in the US. This was announced around December 5th, 2022...

12/04/2022

If you've experienced a rankings drop after redesigning and relaunching your website, there are some things you need to look at to make sure you regain organic search traffic. We talk about this phenomenon in today's video.

Today's viewer question concerns rankings dropping after a theme change on a website (a website redesign). Jason asks, "When it comes to changing a theme on ...

11/21/2022

Keyword stuffing your name on Google Maps / Google Business Profile is not a good idea, and a short term SEO hack, at best. There are many reasons you should avoid this local SEO tactic, as we discuss in today's post.

Keyword stuffing your business name on Google Maps and your Google Business Profile may seem like a shortcut to SEO, but it will cause more harm than good.

11/14/2022

In our latest post, John Koinange examines how emulating a large company can produce massive benefits for your SEO. He also looks at which characteristics Google may be looking for to determine whether your company is a "brand".

Google looks for contextual clues that a website is trustworthy. By emulating large companies, and doing "real company stuff", your website can succeed at SEO.