Shana Bull, Digital Storyteller

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Sacramento, CA
Shana Bull, Digital Storyteller

Helping marketers & small business owners craft stories that inspire, strategies unique for each bra

Shana Bull (formerly Shana Ray) is a Director of Digital Strategy, working with wine, food, technology brands, marketing agencies and local businesses in Sonoma, Napa, Marin and San Francisco, CA. She focuses on helping brands craft stories that inspire, to create a strategy that is unique for each brand, and develop content meant to be shared. Shana is a born storyteller and is passionate about h

elping brands tell their story, through both online and offline mediums. Her passion for life has also led her to a desire to spread the word about the amazing people behind local businesses – everything from local businesses, to farms, wineries, and the growing number of San Francisco North Bay Area breweries. Her background includes social media marketing, consulting, community management, strategic planning for word of mouth and marketing campaigns, public speaking, influencer marketing, public relations, and event planning for everything from small wine events, to large seminars, to large tweetups for hundreds. Shana has worked with top national brands, including Hewlett Packard, Microsoft, Clos du Bois, Kendall Jackson Wine Estate, Snapfish, Wacom Technology, Scharffen Berger Chocolate, Make a Stand and Robert Mondavi Wines.

02/27/2024

Classics are classic for a reason.

02/06/2024

Sometimes, a pretzel and a pint is the best therapy for a rainy day. Stomachache so I slept like crap?!? Yeah.

… Worth it? Absolutely.

02/02/2024

Dry January. Before it was cool. have been around forever. But this will be the first time I try a sip.

03/18/2023

The first three pics from this years night (we got home a few hours ago, napped and came out to grab some green pizzas and beers).

Every other picture is from the year prior (we weren’t with Ryeson last year). And yes, it gets cuter and cuter. But next year I promise Ryeson will have a kilt again !

08/01/2022

Find another angle to shoot your photos — and make Instagram fun again!

07/31/2022

I love eating my veggies.

The vegetables, in taco form:

07/28/2022

Lunch meetings over pilsners & flautas are my happy place.

(Both collaborating with inspiring people, and the food).

07/25/2022

It’s National Wine & Cheese Day.

… Not to be confused with National Wine Day, National Drink Wine Day or National Cheese Lovers Day.

07/21/2022

The other day I had a talk with my husband about my personal hobbies.

He has several - woodworking, baking, his Star Wars YouTube live, comic books, etc.

I didn’t feel like I had any. Drinking 🍷and eating 🍲 aren't really hobbies, are they?!?

For me, yeah, it is. Yes, I get paid to write about restaurants, wineries, and breweries, but I love visiting new places and taking pictures. And I would do it even if I didn't get paid.

Since we were stuck at home for a bit - I decided to try making pasta again (only my 3rd time), and even though it took half an afternoon to make *AND* clean up - I loved it.

What are some of the things you enjoy doing, and would you call them hobbies?!?

07/15/2022

East Bay friends with kids, or those who like bugs & beers — join me, , .cake.bake at Saturday from 11a - 1pm for a bugs & beer crawl with an updated childrens menu from .

11am : will share some of their favorite bug ambassadors.
12pm : (me) will read a childrens book & host a bug scavenger hunt (not really bugs for this).
11 - 1pm : selling books, treats by .cake.bake & beers + lunch from !

I look forward to seeing everyone there!

07/10/2022

The other day I had the opportunity to speak at the PackXplore conference in Santa Rosa (not pictured). I was excited about my presentation on creating an experience with wine packaging.   It's always fun to talk about something you're passionate about. In this case it was easy because I truly believe that wine/etc packaging should be an extension of a brand.

More important, it should also help create an experience for e-commerce customers (9% of wine revenue is online sales).

After my presentation, I had someone come up to me and tell me that it was obvious that I love what I do.

I can’t think of a bigger compliment.

That's what I want people to take away from my presentations – a feeling of excitement and possibility. For my excitment to rub off. That they can get started with whatever it is I am talking about.

---> Now, I want you to ask yourself. What about your industry are you really excited about?!?!

Find that part of your niche (if it's wine, what part of the wine industry are you & your customers in), and talk about THAT more.

07/07/2022

You gotta watch out for bears.

Address

1322 V Street
Sacramento, CA
95818

Website

http://shanabull.com/hello-from-instagram

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