Shana Bull (formerly Shana Ray) is a Director of Digital Strategy, working with wine, food, technology brands, marketing agencies and local businesses in Sonoma, Napa, Marin and San Francisco, CA. She focuses on helping brands craft stories that inspire, to create a strategy that is unique for each brand, and develop content meant to be shared. Shana is a born storyteller and is passionate about helping brands tell their story, through both online and offline mediums. Her passion for life has also led her to a desire to spread the word about the amazing people behind local businesses – everything from local businesses, to farms, wineries, and the growing number of San Francisco North Bay Area breweries. Her background includes social media marketing, consulting, community management, strategic planning for word of mouth and marketing campaigns, public speaking, influencer marketing, public relations, and event planning for everything from small wine events, to large seminars, to large tweetups for hundreds. Shana has worked with top national brands, including Hewlett Packard, Microsoft, Clos du Bois, Kendall Jackson Wine Estate, Snapfish, Wacom Technology, Scharffen Berger Chocolate, Make a Stand and Robert Mondavi Wines.
