07/20/2020
Our longstanding agency philosophy - Move People - comes to life in our approach to client work.
Checkout Campaign US's recent article on consumers' desire for human experience from brands: https://lnkd.in/gUZc3ex
'Human experience is what people crave and brands are increasingly missing. Where CX identifies you, HX will understand you. So, instead of personalized marketing, we must deliver personal marketing. An example is the new campaign for "Visit California," where agency Mering gives the state a human personality and voice in text messages".
"Brands need to stop targeting customers and start serving humans.". From Campaign US