05/01/2026
Last week, we kicked off one of our newest projects with our wonderful client, .
As part of this initiative, we had the honor of interviewing Agustín Arteaga, Ph.D., Mort and Marcy Friedman Director & CEO of our other dear client, Museum.
This project is all about humanizing the Sacramento experience through authentic stories from local Latino voices — stories that reflect the city’s culture, community, and welcoming spirit.
Agustín shared heartfelt reflections on Sacramento’s essence, its people, and the kinds of authentic local experiences that make the city feel vibrant, inclusive, community-rooted— and why people should take the time to come and experience the city for themselves.
We’re excited for the launch of the Spanish newsletter later this year, where you’ll be able to read more from this conversation. Visit the Bienvenidos a Sacramento website for more.