ALZA Strategies

ALZA Strategies ALZA Strategies LLC is a media relations, crisis communications, and public affairs firm. ALZA also offers outreach to California's growing Latino market.

At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign. Whether trying to advocate for a position, win an election, build grassroots support, or build public support for your side on an issue, we can help you develop and implement a successful public affairs strategy. ALZA also offers outreach into California’

s growing Latino market. ALZA is led by Roger Salazar. Salazar has more than 25 years of experience in politics, media relations, crisis communications, grassroots outreach and public affairs.

For National Intern Day, ALZA Strategies would like to celebrate our summer associate, Chloe Woods! Chloe is a student w...
08/01/2025

For National Intern Day, ALZA Strategies would like to celebrate our summer associate, Chloe Woods! Chloe is a student who plays soccer and is interested in political science. She is most excited to learn about campaigning and press coverage. Happy National Intern Day from ALZA Strategies.

ALZA Strategies was proud to co-sponsor the Women in Politics Happy Hour and the Multicultural Mixer at the American Ass...
05/21/2025

ALZA Strategies was proud to co-sponsor the Women in Politics Happy Hour and the Multicultural Mixer at the American Association of Political Consultants’ Conference
(w/ MyCode, Roger Salazar and Hilary McLean)

ALZA CEO Hilary McLean and President Roger Salazar at the American Association of Political Consultants Pollies 2025 con...
05/20/2025

ALZA CEO Hilary McLean and President Roger Salazar at the American Association of Political Consultants Pollies 2025 conference, keeping up with the latest tools and tactics to help our clients succeed.

ALZA’s Roger Salazar was on ABC10’s To the Point with Alex Bell this week to discuss the first 100 Days of the Trump Adm...
05/02/2025

ALZA’s Roger Salazar was on ABC10’s To the Point with Alex Bell this week to discuss the first 100 Days of the Trump Administration.

California and Trump's First 100 Days | To The PointABC10 "To The Point" host Alex Bell explains what the first 100 days of the second Trump Administration h...

12/19/2024

Congratulations to Daisy Castellon, and all of the newly elected board members of the Sacramento Press Club! This board includes a powerhouse of talented and experienced communicators, including our own Roger Salazar, president of ALZA Strategies. Cheers to a great year ahead for the Press Club!

Best wishes for a wonderful Thanksgiving from all of us at ALZA Strategies!
11/28/2024

Best wishes for a wonderful Thanksgiving from all of us at ALZA Strategies!

ALZA Strategies celebrates our 2024 Summer Associates on   and every day!
07/25/2024

ALZA Strategies celebrates our 2024 Summer Associates on and every day!

Op-Ed in the Sacramento Bee by ALZA's Roger Salazar - "Latinos are no longer willing to be taken for granted by politica...
06/06/2024

Op-Ed in the Sacramento Bee by ALZA's Roger Salazar - "Latinos are no longer willing to be taken for granted by political campaigns. Our diversity, multifaceted nature and voting unpredictability make us a force to be reckoned with.” https://www.sacbee.com/opinion/op-ed/article288500031.html

Happy International Women’s Day, from the women who keep ALZA Strategies moving in the right direction: our CEO Hilary M...
03/09/2024

Happy International Women’s Day, from the women who keep ALZA Strategies moving in the right direction: our CEO Hilary McLean, our Associate Taylor Mattley, and our finance guru Katrina Leigh Salazar.

Happy Thanksgiving from ALZA Strategies!
11/23/2023

Happy Thanksgiving from ALZA Strategies!

ALZA Strategies was honored to be a sponsor to the Sacramento Press Club’s Luncheon event last week featuring former Gov...
11/21/2023

ALZA Strategies was honored to be a sponsor to the Sacramento Press Club’s Luncheon event last week featuring former Governor Arnold Schwarzenegger.

ALZA Strategies is proud to welcome two new staff members to the team! Welcome Taylor and Jaspreet!
10/23/2023

ALZA Strategies is proud to welcome two new staff members to the team! Welcome Taylor and Jaspreet!

Address

1215 K St, Suite 1010
Sacramento, CA
95814

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Our Story

ALZA Strategies offer services in media relations, crisis communication, and public affairs. ALZA also offers outreach into California’s growing Latino market. ALZA is led by Roger Salazar and Hilary McLean. Combined, they have more than 50 years of experience in politics, media relations, crisis communications, grassroots outreach and public affairs.