ALZA Strategies

ALZA Strategies ALZA Strategies LLC is a media relations, crisis communications, and public affairs firm. ALZA also offers outreach to California's growing Latino market.

At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign. Whether trying to advocate for a position, win an election, build grassroots support, or build public support for your side on an issue, we can help you develop and implement a successful public affairs strategy. ALZA also offers outreach into California’s growing Latino market. ALZA is led by Roger Salazar. Salazar has more than 25 years of experience in politics, media relations, crisis communications, grassroots outreach and public affairs.

What kind of Governor will Xavier Becerra be? ALZA Strategies President, Roger Salazar shares his thoughts in POLITICO C...
08/18/2026

What kind of Governor will Xavier Becerra be? ALZA Strategies President, Roger Salazar shares his thoughts in POLITICO California Magazine. Link in first comment.

Thank you to Lucas Public Affairs and its associates for organizing another outstanding event at the UC Student and Poli...
07/28/2026

Thank you to Lucas Public Affairs and its associates for organizing another outstanding event at the UC Student and Policy Center in Sacramento. We also appreciate LPA's apprentices for coordinating today's event and panel discussion. It was a pleasure hearing from panelists Izzy Gardon, Director of Communications for CA Governor Gavin Newsom's Office, Shannon Malone Mazibuko, Vice President of Basketball Media Relations for the Sacramento Kings, and Eytan Wallace KTXL 40 Sacramento, California Capitol Reporter for KTLA 5, KRON 4, KSEE 24, CBS47, KGET17, FOX5, and FOX40. These impressive professional communicators shared valuable insights and thoughtful career advice. We learned so much from each of them!

ALZA Strategies is pleased to announce the appointment of Blythe Jones as our Summer/Fall Associate. Drawing on her expe...
07/24/2026

ALZA Strategies is pleased to announce the appointment of Blythe Jones as our Summer/Fall Associate. Drawing on her experience working in state legislatures and political consulting, Blythe will contribute a fresh perspective to further enhance ALZA’s services and client success.

Blythe is a recent graduate of the University of California, Los Angeles. She has a background in public policy and political communications, having interned for Virginia State Senator Stella Pekarsky, where she worked on election policy for the upcoming 2026 midterm elections. She also served as a project lead consulting with the Michigan nonprofit Disability Action through her alma mater’s political consulting organization.

ALZA Strategies has a proven track record and the skills necessary to lead clients through the intricate process of crafting and delivering on a public affairs campaign.

Whether you are trying to advocate for a position, win an election, build grassroots support, or build public support for your side on an issue, our team at ALZA Strategies can help you succeed with a successful public affairs strategy.

Learn more at https://www.alzamedia.com/

Address

1215 K Street, Suite 1010
Sacramento, CA
95814

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