08/10/2024
For those who say broadcast TV advertising doesn't work, here's proof it still does.
This inbound lead appeared in our clients inbox yesterday.
The lead saw their TV ad, went to their website and filled out the contact form. Hopefully they will turn into a customer for our client.
The client is spending about $4,500 per month on their TV ad schedule, placed at a local Sacramento broadcast TV station you have likely heard of, and they get 2-3 of these leads per week.
They have an 70% closing ratio on inbound leads, and each one they close is about $10,000 profit. It's pretty easy math to see they are getting a fantastic ROI.
Math
8 leads per month
70% closing rate = 5 jobs per month
5 x $10,000 = $50,000
$50,000 - $4,500 = $45,500 gross profit per month
If you want to try TV advertising, our team purchases many $100,000's of TV ads every year in the Sacramento market. With that volume, the stations give us low rates for our clients, but more importantly, we'll put together a campaign that generates an ROI for your business.
https://helpingmerchants.com/sacramento-broadcast-advertising/
