CMmedia

CMmedia CMmedia provides full service creative and business development consulting.

Trust, Equity, and Transparency.
08/07/2024

Trust, Equity, and Transparency.

Leaders need to close the happiness gap with workers by fostering trust through transparency, authenticity and candor.

Are you keeping up with AI?
07/26/2024

Are you keeping up with AI?

It's official — OpenAI is coming for Google's lunch. SearchGPT is the first step toward a search engine in ChatGPT.

Listening is more important than selling. If you are not giving your market what they want, you don't have a pitch that...
07/19/2024

Listening is more important than selling. If you are not giving your market what they want, you don't have a pitch that they will buy.

It’s never been more important — or more difficult — for leaders to be good listeners.

Brands shouldn't be in politics and this is why. Great read. Bottom line is this: consumers care first about what a v...
05/31/2024

Brands shouldn't be in politics and this is why. Great read. Bottom line is this: consumers care first about what a value your brand is. If a brand benefits by taking a stand on an issue, they may be walking it back in a year and losing their shirts.

"Unstated by Pritchard but surely informing his caution is Bud Light’s reported billion-dollar sales slide, attributed to a transphobic boycott following a fleeting partnership with social media star Dylan Mulvaney in early 2023. When that backlash exploded, Anheuser-Busch’s CEO defensively walked back any pretense of activism: “We never intended to be part of a discussion that divides people."" (No, Sir, you never intended to lose a Billion Dollars while appearing trendy.)

Top concerns are now centered in how much your brand has been gouging.

Following the Bud Light backlash and inflation fears, the revolution will not be advertised.

The best take-away from this is setting a guiding principle, rather than constantly fielding questions.
01/09/2024

The best take-away from this is setting a guiding principle, rather than constantly fielding questions.

Paradoxically, time management often increases the stress we face instead of reducing it.

Feeling stuck? Maybe the past is holding you back? This is an excellent read.
11/09/2023

Feeling stuck? Maybe the past is holding you back? This is an excellent read.

Five strategies to help anyone let go of the past, embrace a new identity, and move towards growth.

This survey was last January. Now that it is November, do you think anyone listened? Do you think we have made progres...
11/08/2023

This survey was last January. Now that it is November, do you think anyone listened? Do you think we have made progress? I am looking forward to the Pew Research Poll this January to compare.

Dealing with coronavirus has declined as a policy priority, especially among Republicans. This marks a shift from last year, when the economy and the coronavirus both topped the public’s policy agenda.

Food for thought. What is your fave app?
10/05/2023

Food for thought. What is your fave app?

I don't know where to post: there are too many social platforms, and the old giants are dying. The age of social media is splintering.

Have you ever heard the phrase, "Know what you DON'T Know?" Managers: if your staff is incompetent, this article may he...
10/04/2023

Have you ever heard the phrase, "Know what you DON'T Know?" Managers: if your staff is incompetent, this article may help you understand why. The real question is, "What to do next?"

Ever been so confident of something that you were shocked to find out you were wrong?

Many people haven't gotten around to optimizing their home spaces for work. Either because they just don't want to spen...
09/28/2023

Many people haven't gotten around to optimizing their home spaces for work. Either because they just don't want to spend the money or they didn't know how it was impacting them. This article goes into the reasons why you should ASAP.

How to make the most of WFH life, for newbies and seasoned folks alike.

Here are some recent blogs CM wrote for Access Sacramento. Some of them may apply to YOUR business.
09/22/2023

Here are some recent blogs CM wrote for Access Sacramento. Some of them may apply to YOUR business.

B-Roll, Sacramento's News on TV, Radio, and FIlm is here with Tips, Tricks, News, and Trends are all found in our blog. Want to advertise with us? Ask us how.

Three articles to keep you up to speed on work trends--even if you don't use TikTok...
08/03/2023

Three articles to keep you up to speed on work trends--even if you don't use TikTok...

A content creator says workers should clock fewer hours, work from home and make comfortable salaries. Thousands of people couldn’t agree more.

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