02/06/2026
Oh wow… I’m sitting with something tender today: 14 years since the inception of Liebe PR—and the truth is, when I look back, I don’t just see timelines… I see becoming.
This was our first year. Our first photoshoot. And I was 24—vision-led, heart-forward, and deeply devoted. I was already representing a restaurant, a few lifestyle boutiques, a jewelry line, and supporting a nonprofit—and what I remember most isn’t the roster. It’s the feeling: that what we were building mattered, even if it looked small from the outside.
And this photo… I love this one because it wasn’t planned. I was sitting there with a warm cup in my hands, looking off and brewing ahead—in my own world—thinking about the work I wanted to bring to life, the communities I wanted to serve, and the ripple effect I hoped could unfold over time. Our photographer caught that quiet in-between moment… the one where the vision is still private, but already real.
And the truth is, even that day wasn’t only about images—it was about what we were building. Over the years, Liebe has held space for many interns, but even in that first chapter, mentorship was part of the heartbeat. We built an intern program rooted in marketing + communications, with real, hands-on nonprofit campaigns so young leaders could learn by doing.
On this same shoot day, two of our interns were right there with us—prepping for the headshots we were gifting them. Both are still in our world today, now in their own careers making impact, and we get to cheer them on from the sidelines. That kind of continuity is a gift. 🤍
I didn’t have language like “sacred communication” back then—but I was living it.
I wasn’t chasing attention. I was listening for alignment.
I can still see myself leaving this shoot, going home, and writing down a vision that felt almost too big to say out loud: to be the voice of hidden gems—from mountain towns to coastal towns—helping places and people feel seen, celebrated, and connected.
And somehow… it’s happening now. Over the next six weeks, I’ll be sharing moments from the past 14 years as I celebrate this milestone—stories of people, places, and ripple effects that carried Liebe forward.
Not as a highlight reel.
As a living story.
Fourteen years later, I can say this: the vision was real… and the beginning was sacred. - Alles liebe, Tia
