Princing & Ewend

02/25/2011

You know how we always tell people to "start something?" We're about to start something big. On March 1, Princing & Ewend will merge with AMPM, Inc. of Midland. We'll assume the AMPM name - which has been around since 1969 - and move into their facility at 1380 E. Wackerly in Midland. For more details, check out www.princing.com/wisdom/our-current-newsletter.html

Advertising, Public Relations, and other Neat Stuff!

02/24/2011

If two heads are better than one, then how much better are about a dozen more?

02/23/2011

They say "if you can't beat 'em, join 'em." That's probably especially true if you like 'em well enough that you don't really want to beat 'em.

02/22/2011

Ch-ch-ch-changes ...

02/17/2011

Congratulations to all the 2011 American Advertising Federation – Great Lakes Bay Region ADDY Award winners. Join us on Thursday, February 24th at the Children’s Museum in Saginaw as we honor the best in local advertising. To purchase tickets or for more information, click the link!

GREAT IDEAS CAN COME FROM ANYWHERE. Join us as we recognize the great ideas from the Great Lakes Bay Region at the 32nd Annual ADDY Awards Ceremony February 24th, 2011 Mid-Michigan Children's Museum 315 West Genesee Avenue Saginaw, MI 48605 Open Gallery: 5:30 Welcome: 6:45 p.m. Awards Presentation

02/15/2011

Still questioning the power and depth of Facebook?

Legal scholars declare that "virtual" property must be divided or reimbursed in divorce proceedings.

02/10/2011

What if ad agencies planned kids’ birthday parties? John St., a Canadian ad agency, put together a little mock case study to show us. This is one party we would like to be invited to.

The challenge: Make Chelsea Bedano's 8th birthday party a success in an already cluttered birthday market.

02/08/2011

Great, now we will never get the guys out of the bathroom!

A pressure sensor in the urinal measures the strength and location of your flow and sends the feedback to a video screen at eye level.

02/03/2011

Break out the pizza, hot wings and frosty beverages this Sunday for the 45th annual Super Bowl. With the average cost of a 30-second commercial ranging from $2.8 to $3 million, we’ve come to expect the Super Bowl ads to be the funniest, most compelling advertising we see all year. We thought it would be fun to take a look back at the ones that weren’t so funny.

While many companies succeed in dishing out big money to entertain us during the Super Bowl commercials, others just fall flat on their face. Whether it's lack of creativity, lack of humor, lack of sensitivity, some Super Bowl commercials just bomb...

02/01/2011

Oh, Old Spice Man, how we’ve missed you.

Share your videos with friends, family, and the world

01/27/2011

With the proliferation of 3D content – most of it gratuitous – we knew it wouldn’t be long before 3D trickled down to advertising. Good and bad. Looking for examples of good. Here’s an example of bad. Although they do tell you how to make your own 3D glasses …

Eric C. Conn has created a first. He has created the first lawyer 3D commercial. It even tells you how to make 3D glasses so you can watch it. The commercial is commercial in nature. It outlines the reasons that someone should hire them on their Social Security or SSI claim.

01/25/2011

Don yer kilt and toast the haggis … fur t’day is the moost notable of days in Scotland: the birthday of poet Robert Burns. “The best-laid schemes o' mice an' men/Gang aft agley,/An' lea'e us nought but grief an' pain,
For promis'd joy!” Pass the single-malt please!