01/21/2026
Another fun comparison/contrast; Ai vs human ( me ) in logo design. What Ai fails to understand is the importance of cohesive branding color guidelines, logo versatility across a variety of mediums, attention to detail in formatting and overall visual aesthetic. What might look good initially using Ai will eventually be a client/vendor's nightmare when it comes to high quality, consistent replication in limited colors or even just a single color.
Ai does come in handy initially though, for a good baseline sketch....and that is about it....as you can see here in this post.....Ai will not write you a thank you note either. ;).
Many thanks to the folks over there at Berts Big Adventure for trusting me to build their trip graphics every year for over 15 years now. I love collaborating with you all!