09/26/2026
Sometimes, the biggest marketing lesson comes from getting it wrong. 🥤
When Coca-Cola replaced its original formula with New Coke in 1985, the backlash revealed something no taste test could measure: customers weren’t just buying the product—they had an emotional connection to it.
The lesson for brands? Data can tell you what people prefer, but it doesn’t always capture what they value. Brand loyalty is built through familiarity, identity, memories, and trust—and those can be incredibly powerful.
Was New Coke an unforgettable marketing mistake… or an accidental masterclass in brand loyalty? 👀 Let us know in the comments.