Greenfield Communications

04/06/2020

There's no manual for business communications during this crisis, but here are some new do's and don'ts you might find helpful.

Before we all got blindsided by COVID-19, crisis communications was something most companies grasped in concept but seldom thought they’d need. Not anymore. Everyone’s marketing has suddenly become crisis communications. It’s not the kind associated with a gulf oil spill or a 737 that has desi...

05/14/2019

Congrats to Travel Superior, President Taylor Pedersen and Marketing Director Nikky Farmakes for a 10% increase in visitor spending the past year. We thank them for having us as their ad agency, and look forward to this summer’s “Instant Vacation: Just Add Water” campaign keeping the momentum going.

County’s visitor spending up 9.57%

01/30/2019

This week we begin the 15th year of Greenfield Communications, which started in Duluth and is now also in St. Cloud. That’s as good a reason as any to launch our new website, which includes this blog that you might like.

When you go to the doctor, you want her to be smarter than you about whatever ails you. Thankfully, even though she has impressive degrees and expertise, she doesn’t say, “I have ascertained that you’re temporarily experiencing a contagious viral upper respiratory tract infection.” She says,...

02/23/2018

No one has ever said our logo resembles a green curling stone, but we might start. Go, Team Shuster!

12/09/2016

Hey, Pantone! What took you so long? "Greenery" has been the color of Greenfield Communications' logo for 12 years, even though we've never described it as "emblematic of the pursuit of personal passions and vitality." We just thought it was light green.

The Pantone for 2017 is . A refreshing and revitalizing shade, Greenery is symbolic of new beginnings

05/12/2016

A story without a context won't do much to help your brand. In some cases it might even hurt your brand. Let’s make sure that never happens.
www.greenfieldcomm.com

05/11/2016

PR can amplify the reach of your paid media. It can also help you reach customers that your paid media misses.
www.greenfieldcomm.com

Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management…

05/09/2016

According to researchers the average attention span has dropped to 8.25 seconds. Which means a good first impression is even more important than ever before.
We can help.
www.greenfieldcomm.com

05/07/2016

Studies have shown that Millennials value authentic and quality interactions with a brand above anything else. That is why it is important to have a comprehensive communication strategy.
We can help.
www.greenfieldcomm.com

Thanks to--you guessed it--social media, brand loyalty is higher than ever among the generation advertisers can't get enough of.

05/05/2016

A creative approach can sometimes turn a negative to a positive. Jet Blue did just that with its latest Mother's Day campaign.

04/25/2016

With so many communication platforms, it is extremely important to have a strategy that ties them all together. Let's talk about building that strategy.
www.greenfieldcomm.com

04/23/2016

During a time of crisis, it is important to be in constant contact with your employees and to keep an open line of communication. This allows the company to have a uniform voice across all levels.

Keeping employees in the loop, on the payroll and contributing advice helped Edelman Toronto get through a tough year