09/04/2026
Your best marketing copy may already exist—you just didn't write it.
Your customers are constantly telling you why they chose your business and what they value most. Those words are often more authentic and persuasive than anything you could come up with yourself.
Take five minutes to read your last 10 reviews. Look for words or themes that keep showing up, then use that language in your website, social media, or marketing materials.
💡 Incline Pro Tip: The way your customers describe your business is often the way future customers are searching for one.