05/29/2026
Is social search the new Google?
Not quite. While more people are turning to platforms like TikTok and Instagram to find cafes, products, and reviews, traditional search engines are far from obsolete.
Think of it this way:
→ Social search is for discovery and inspiration.
→ Traditional search is for information and intent.
They aren't competing, they're coexisting. One inspires the "what," and the other helps with the "how" and "where."
As a business, you need to be visible on both to capture the full customer journey. https://bit.ly/4tJO06x