Oil Can Marketing

10/25/2019

Google BERT Update – What it Means

Google BERT update affects 10% of all search queries. This is what it means for SEO.

09/20/2019

The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors

08/09/2019

11 Actionable Tips to Improve Your Keyword Rankings in Google

Is your content failing to gain visibility in the SERPs? Here are 11 ways to improve your keyword rankings in Google by looking at your site holistically.

07/24/2019

5 Tactics that Encourage Customer Reviews

Make sure your business pages are claimed and ready for reviews – then be ready with a strategy to respond to them.

08/30/2016

The Two-Part SEO Ranking Model: Let's Make Simple:

https://moz.com/blog/the-two-part-seo-ranking-model-lets-make-seo-simple

It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?

08/12/2016

The 4 daily habits of the most successful SEOs:

http://searchengineland.com/4-daily-habits-successful-seos-255224

Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.

06/17/2016

Common misconceptions when measuring SEO content performance:

http://searchengineland.com/common-misconceptions-made-measuring-seo-content-performance-251479

As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.

12/08/2015

5 SEO steps so easy a child can do them (from Search Engine Land) -

http://searchengineland.com/seo-simple-child-can-5-easy-steps-237473

How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it's child's play!

09/23/2015

The Importance of Online Physician Directory Listings:

http://bit.ly/1FfLxbh

Maintaining accurate listings across the web can be difficult and time consuming. Nevertheless, it’s an essential aspect of an online marketing strategy.

09/15/2015

How to survive "content shock"

https://moz.com/blog/how-to-thrive-during-content-shock

The rise of content marketing has caused many to fear what's been billed as "content shock," but this post outlines 6 ways to thrive as a content marketer in today's world.