Spotted Dog Marketing

09/30/2025

Close out 2025 strong.

We have only two client spots open for Q4 at Spotted Dog Marketing.

If you’ve been sitting on the idea of refreshing your brand, building a marketing strategy, or updating your website, this is your chance to start the new year with clarity, confidence, and the tools you need to grow.

We’ll work with you to:
✅ Elevate your brand identity
✅ Build a website designed to convert (not just look pretty)
✅ Create clear messaging that resonates with your audience
✅ Help you create a plan to market your business confidently on social media.

These spots will go fast. If you’ve been waiting for a sign, this is it.

👉 Send us a message we’ll reach out with details.

09/17/2025

❌ Don’t use Canva to create your logo files

We see it all the time. A business owner creates a logo in Canva, and it causes problems down the road.

Your logo should be as unique as a snowflake and as recognizable as the Golden Arches.

Canva templates are public, which means your new “brand” could end up looking like someone else’s.

That makes standing out harder and trademarking close to impossible.

And it gets worse…
➡️ No true vector files, so your logo won’t scale from business cards to billboards
➡️ Limited tools, which often leads to a generic, amateur look
➡️ Messy exports, no CMYK for print, and no transparency without paying

👉 Read the full blog to see what to do instead:

Thinking about designing your logo in Canva? Think again. In this blog, we break down the risks of using Canva for your brand’s most important asset, covering issues with originality, trademarking, file quality, print consistency, and ownership rights.

09/11/2025

📣 Big news for every company marketing via Linkedin!

According to a new study from Buffer, analyzing over 2 million posts revealed a clear trend: consistency is key to expanding your reach on LinkedIn.

Here’s what the new study found:

📊 2-5 posts per week is the sweet spot for consistent account growth and keeping social media burnout low

📊 Carousel's (PDF document posts) sparks the most reach and engagement, getting “278% more engagement than videos, 303% more than images, and nearly 600% more than text posts.” (Buffer study, link in comments)

📊 These stats don’t change for smaller or big accounts - whether you have 600 followers or 60,000, increasing your post frequency, can increase your following and performance.

The takeaways?

→ Start with 2-5 quality posts each week to build your presence, then scale up if your bandwidth and content allow.

📊 These stats don’t change for smaller or big accounts - whether you have 600 followers or 60,000, increasing your post frequency can increase your following and performance.

→ Build rhythm then scale so your content stays fresh, sharp and meaningful all while preventing burnout. ‘Cuz you’re in this for the long-game.

Let’s get posting! 💪✨

Want help adjusting your strategy? We’ve got you.

Want EVEN MORE? Sign up for the Comprehensive Marketing Audit to get all the recommendations tailored specifically to your biz.

09/05/2025

Instagram rolled out the new Repost feature.

Yes, it keeps credit with the original creator, and it could mean bigger reach for brands and content creators.

Have you hit the button by mistake? Since it sits where the comment icon used to be, accidental reposts are already happening.

Is Instagram losing its identity, slapping on features from TikTok, Twitter, and Snapchat?

So here’s the real question: is this the work of a genius or are all the apps starting to be the same?

We wanna hear your thoughts! 💬👇

08/12/2025

Happy 7th birthday to the silliest, most adventurous, sun and water-loving canine, and our mascot, Bridger! 🐶

It seems like it was just yesterday that we adopted you from 😭 Thank you for being the best guard dog, adventure buddy and big brother to little Ev! We LYSM ❤️❤️
❤️

08/08/2025

As we wrap up summer (cannot believe I'm already saying that), I did some reflecting on our recent family trip out to the Black Hills of South Dakota...and here's what that experience taught me about work:

1. Not every trail is for you
Before our little guy, hiking meant exploring, clearing our heads, and earning a cold beer at the end. Now, we pick trails with him in mind; shorter routes, fewer drop-offs, and room for a toddler to run. It’s the same in life and work… not every opportunity is meant for you or maybe not now, and that’s totally okay.

2. Stop and take it in
It’s easy to check your phone “just for a second”, but you might miss a mule deer or sunlight dancing on the water. Be present, you will never be in the same moment at the same time, ever again.

3. Valleys make the vistas worth it
Theodore Roosevelt said, “Nothing in this world is worth having or worth doing unless it means effort, pain, difficulty…” The hardest climbs bring the best views. In our work, the challenges, tight deadlines, complex problems, and building a website from infancy to launch…But that's all temporary. The feeling of accomplishment you experience after going through something tough, is the feeling that no Netflix series can fill.

Thank you,📍Black Hills, SD

We're curious: what’s the best life lesson you’ve learned on the trail?

08/02/2025

📣 Big news for AEC & CRE marketers →

Google now shows public Instagram posts in search results.

Your Reels, carousels, captions, and even your bio can appear on Google when people search for relevant terms.

If you’re a property manager, broker, or developer—this matters. Your listings, project highlights, and team intros just became searchable.

✅ Use location-based keywords in captions
✅ Make sure your bio clearly says what you do and where
✅ Keep your profile public
✅ First slide of your carousel? Add text with the location + property type

Want help adjusting your strategy? We’ve got you.

Check out our latest blog to learn more. Want EVEN MORE? Sign up for the Comprehensive Marketing Audit to get all the recommendations tailored specifically to your biz.

07/15/2025

It’s time to meet the latest member of our team…Meet: Angie Doll. She keeps us on track, on brand, and on our A-game.

You know how every team has that one person who just gets it done without the drama, without the chaos, and without dropping a single ball? That’s Angie Doll 🐶.

She’s our Marketing Director and Project Manager (aka the person keeping projects moving, clients supported, and our inboxes a little less scary).

Angie brings 15+ years of experience in marketing and design, and she’s got the rare combo of big-picture thinking and detail-loving follow-through.

Whether she’s running a full project proposal, planning a rollout, or brainstorming like a boss, she shows up with clarity, realness, and an XL green highlighter.

Here’s what you should know:
– She’s organized (like, OCD-level organized)
– She loves a good marketing strategy session
– Her workday must-have: iced green tea + lemon electrolytes
– Favorite unofficial title? Photoshop Wiz 🧙🏼‍♀️
– Her sidekick: Pete, her fur child
– Creative power move: Talking out ideas… even if she’s the only one in the room

She leads with heart, keeps things moving, and makes sure we deliver thoughtful, strategic work, on time and topped with a bow.

We’re so grateful to have her on our team (and now you know who to thank when things run smoothly around here).

Say hello to Angie below👇 She’ll probably respond with a detailed checklist.

06/28/2025

It’s here…the new and improved Spotted Dog Marketing 🐶

New look. Same tricks. Aligned offers. More strategic than ever.

We’re here to build brands that work as hard as you do.

New site drops next week. Sign up to be notified. Link in bio!

06/09/2025

We’ve been working hard over here at Spotted Dog to build something new! To get the latest updates and to find out when we’re LIVE…visit our website and sign-up for our newsletter! We promise you won't want to miss it.