Wild Plum Marketing

Wild Plum Marketing A compassionate agency that aligns leaders and strategy through brand, communications & experiences

Let's talk about the power of a well thought go-to-market strategy. Say you’re deciding where and how to grow. You have:...
09/18/2026

Let's talk about the power of a well thought go-to-market strategy.

Say you’re deciding where and how to grow. You have:
🌎 10 geographic markets to consider
🤝 3 routes to market: direct, through a partner or private label
🏭 10 industries you could target (like healthcare, industrial, transportation, education, and so on)

That’s already 300 possible combinations! And we haven't even considered: customer size, pricing strategies, regulatory considerations, language, portfolio fit, and so many other variables.

Suddenly, “Which market should we pursue?” becomes a much bigger strategic question. And that’s the point.

Good strategy isn't about trying to pursue every possible opportunity. It's about identifying the combinations where your strengths, your customers' needs and your business objectives intersect. Because when everything is a priority, nothing is.

Sometimes the most important strategic decision isn't deciding what to do. It's deciding what not to do.

If you're wondering, “Where should we go to market?”, reach out. We'll help you navigate these interconnected decisions so you can feel confident that you have pinpointed what's worth pursuing.

Learn more about our services 👉 https://wildplummarketing.com/services/business-marketing-strategy/

We LOVE Fat Bear Week. It’s a fantastic example of experiential marketing. The National Park Service (Katmai National Pa...
09/16/2026

We LOVE Fat Bear Week. It’s a fantastic example of experiential marketing. The National Park Service (Katmai National Park, in particular) turns something niche into an annual cultural event that we look forward to every year.

What can marketers learn from Fat Bear Week? Check out our 👉 https://wildplummarketing.com/fat-bear-week-marketing-campaigns/

See our tips for creating fabulous marketing campaigns, inspired by what does so well.

On Patriot Day, we pause to honor the lives lost on September 11, 2001. We're still humbled by the courage of the first ...
09/11/2026

On Patriot Day, we pause to honor the lives lost on September 11, 2001. We're still humbled by the courage of the first responders, service members, and everyday people who stepped forward in the moment and the days that followed. And we're grateful to these guardians that serve our communities today.

We'll always remember, honor, and will never forget.

Happy Labor Day to the hands that built it, the minds that imagined it, and the people who made it real.Today is a good ...
09/07/2026

Happy Labor Day to the hands that built it, the minds that imagined it, and the people who made it real.

Today is a good reminder that work is about more than what we produce. It’s about the people, talents, effort and ideas that make progress possible.

Join us and raise a glass to the people who show up, figure things out, make things better and keep moving ideas forward. 🥂

However you're celebrating this end-of-summer time, enjoy!

Remember pen pals? As kids, getting a letter in the mail was a big deal. As adults, that feeling hasn’t really changed. ...
09/01/2026

Remember pen pals? As kids, getting a letter in the mail was a big deal. As adults, that feeling hasn’t really changed. A handwritten note arriving amid the bills, catalogs and solicitations still makes us pause. Someone had taken the time to sit down, think about you, and put those thoughts on paper.

An email can be sent to 500 people with a click. A letter requires someone to choose the paper, write the words, address the envelope and put it in the mailbox. The very act of sending it says, “You were worth my time.” Effort matters.

And there’s a marketing lesson in that. We spend a lot of time thinking about how to get attention. But maybe the better question is: How are we showing people that their attention (and their relationship with us) is worth something? For team leaders, that might mean a thoughtful note on a colleague’s desk. For sellers, it could be a handwritten thank-you after a meeting. For marketers, it’s a reminder that personalization isn't just adding someone's first name to an email. It's creating communication that feels like it was actually meant for them.

Because in a world of automated messages, inboxes overflowing with content and algorithms competing for attention, thoughtfulness can be a differentiator.

So today, try something wonderfully old-fashioned. Finish this sentence: “I was thinking of you…” Then write it down. You never know what kind of connection a few handwritten words might create.

Happy World Letter Writing Day!

Thinking about working with a marketing agency? Wondering what to expect from your marketing team? Whether your marketin...
08/27/2026

Thinking about working with a marketing agency? Wondering what to expect from your marketing team?

Whether your marketing is handled in-house, outsourced, or somewhere in between, asking the right questions can make all the difference. Our FAQs may help.

Our FAQs cover topics like:
✅ What a marketing agency actually does
✅ What to expect when working with marketing
✅ How strategy, branding, and ex*****on work together
✅ How to know if you're getting the support your business needs

Stronger collaborations create better results. So explore the FAQs and don't hesitate to reach out if you have questions about how Wild Plum can help your business and teams flourish!

👉 https://wildplummarketing.com/faq/

Today is National Dog Day. For those of you that know us - we both ADORE our dogs. This year's post is dedicated to Rosc...
08/26/2026

Today is National Dog Day. For those of you that know us - we both ADORE our dogs. This year's post is dedicated to Roscoe who left us just days ago. He was extraordinary. For Roscoe -

It’s impossible to fully capture the love we share with a dog. It’s a language made of tail wags, soft snorts, warm snuggles, and the kind of loyalty that feels almost otherworldly.

They greet you at the door like you’ve been gone for ages, whether it’s been ten minutes or ten days. Their joy is explosive, unfiltered, and pure. At night, they curl up beside you, giving you a gentle kiss on the cheek before settling in, circling and pawing at the blanket until it’s just right. On cold nights, their warmth becomes its own kind of comfort.

They light up at the simplest things: a walk, a game in the yard, a lazy evening on the patio. And then there are the quiet moments, when you’re sick, overwhelmed, or just trying to catch your breath. They curl up next to you, feeling everything you feel, offering a presence that asks for nothing and gives everything.

Dogs are extraordinary creatures, and sometimes it feels like we don’t deserve the depth of love they give so freely. The bond we build with them is rare, powerful, and irreplaceable. Cherish every moment, every kiss, every snuggle, every quirky habit, and joyful greeting. Unconditional love like theirs is a gift.

When the pressure is on, it's easy to mistake activity for impact.The strongest brands make intentional decisions rooted...
08/21/2026

When the pressure is on, it's easy to mistake activity for impact.

The strongest brands make intentional decisions rooted in a clear strategy. They stay focused, adapt with confidence, and create lasting results, even in uncertain times.

In our white paper, we share a perspective shaped by years of helping organizations navigate change without losing sight of their goals. You'll discover why strategy isn't a luxury reserved for calm times; It's your greatest advantage when the stakes are highest.

Download the white paper and learn how to resist being reactive under pressure 👉 https://wildplummarketing.com/resource/the-importance-of-strategy-resist-being-reactive-under-pressure/

Communication isn't always about finding the perfect words.  On World Photography Day, we're celebrating the photographe...
08/19/2026

Communication isn't always about finding the perfect words.

On World Photography Day, we're celebrating the photographers who remind us that powerful images communicate, evoke emotions, shape perspectives, and make moments stick.

Today, we're sharing a photo from one of our extraordinary clients and dear friends, Dominyk Lever. (New website coming soon!) Enjoy 📸

Any time your team, customers, or partners gather, you have a chance to create a meaningful brand experience. The differ...
08/13/2026

Any time your team, customers, or partners gather, you have a chance to create a meaningful brand experience. The difference? Thoughtful planning and intentional design. That’s where we come in.

See how we help brands turn moments into lasting connections

👉 https://wildplummarketing.com/services/events-experiences/

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