Red Mood Marketing

04/30/2026

Yesterday, housing developers, business leaders, residents, and legislators gathered at the Minnesota State Capitol to celebrate an innovative, award-winning initiative that expands access to affordable housing across Minnesota. The event also highlighted strong support for extending the legislation that sustains this proven, high-demand program.

The State Housing Tax Credit (SHTC) and Contribution Fund is a powerful, proven community-driven tool to address our state’s housing challenges. Individuals and businesses across our state have contributed more than $42 million to support 107 housing projects in urban, suburban and rural communities statewide, helping projects move forward faster and creating real impact for Minnesotans.

The amazing speakers today spoke to the program’s strong bipartisan support, its widespread adoption across Minnesota communities, and how it has activated both individuals and businesses to invest in housing and housing infrastructure.

Legislators also shared how their proposals (HF3902/SF4044) will strengthen the program, improve its effectiveness, and address the upcoming sunset (2028) to ensure the SHTC continues connecting private investment with public good.

Tap the 👍 in support of the speakers who shared their leadership and insight today:

👍 Senator Carla Nelson, Minnesota State Senate, District 24
👍 Representative Spencer Igo, Minnesota House of Representatives, District 07A
👍 Heidi Rathmann-Smith,
👍 Christine Reilly, Habitat for Humanity of Douglas County
👍 Mark Borseth, DigiKey
👍 Tracy Schulte, Granite Partners
👍 William Wernz, Individual Contributor

LEARN MORE >>> Visit mhponline.org to learn more about the SHTC program.

CONTACT YOUR REP >>> Reach out to your legislators today and ask them to support HF3902/SF4044 so Minnesota can continue to

Find your Representative >>> gis.lcc.mn.gov/iMaps/districts/

04/24/2026

Red Mood Marketing and Greater East Side Community Council are taking a PAWS on this beautiful Friday to celebrate newly installed Metro Transit bus stop signage in City of Saint Paul's Greater East Side to help launch the Bear + Larp District campaign, . Of course we marked the moment the right way—with lattes and pastries from our go-to Mexican bakery, ExquisiteCake Bakery on White Bear Ave.

Ain’t branding sweet? 🍩☕️🍰🐾🥐

04/23/2026

We love it when we can put the spotlight on organizations and people who are awesome! Minnesota Independence College and Community, Amy Gudmestad, Ann and Graham are such great ambassadors for Autism Acceptance, not just in April, but all year. We are thrilled they could show all of Minnesota, via KSTP-TV Minnesota Live, that being doesn't limit you in being a great friend, wonderful employee and co-worker and a valued member of your community. You just need an opportunity to belong.

Watch the entire segment here >>> https://youtu.be/n2fpFsX6udY

03/30/2026

Red Mood Marketing had an unforgettable night at the 2026 Minnesota Independence College and Community Beyond the Stars Gala, celebrating the premiere of our video collaboration with SuperBird-Studios featuring MICC graduate Matt and his inspiring journey to independence—with the support of MICC and his dream job at Walker Art Center.

We were over the moon watching Matt and the Walker Art Center team react to his story land the way it deserved to be told - with a heart that echoes throughout space.

We laughed. We teared up (more than once). It was like every star lit up for this one moment. This is why we do what we do.

MICC absolutely hit it into another galaxy, with a rockin’ performance by Rock Band and powerful, speeches from staff, participants, and parents.

We are so proud of this project and the work we get to do with MICC. And so grateful to the MICC team for trusting us to tell this story.

Partnership is a work of art.At the Walker Art Center, that belief shows up in how they build their team. The Walker strives to reflect the community it serv...

03/17/2026

What’s better than winning an award? Winning it with clients you love!

Red Mood Marketing and Saint Paul Port Authority attended MNCREW’s Annual Meeting last week to receive a Collaboration Award for our work together on The Heights branding and website.

The Heights is the 112-acre redevelopment of the Hillcrest Golf Club in the heart of Saint Paul’s Greater East Side. This new standard in eco-urban development includes:
- 1,000 quality homes
- 1.0M SF of industrial development
- A carbon-neutral infrastructure anchored by a networked geothermal system
And so much more!

Red Mood created a brand that both represents the significant investment in the local neighborhood, the scale of the 112-acre site, and the community that drove the development’s bold vision with the logo, custom patterns, and messaging.

Thank you to MNCREW for not only recognizing our collaboration but for celebrating women lifting up other women to do great work together!
For more about The Heights, visit theheightssaintpaul.com

02/24/2026

The City of Saint Paul is investing in the White Bear Avenue corridor, and it starts with a name that reflects both the neighborhood’s roots and its next era of growth.

Greater East Side Community Council Executive Director Lisa Theis recently joined Nina Moini on Minnesota Now to share the vision behind the Bear + Larp District, and how this new identity, paired with a strong partnership with the City of Saint Paul is creating bold new energy for this Gateway to the Greater East Side.

🎧 Listen to the full conversation on MPR News >>> https://www.mprnews.org/episode/2026/02/24/st-paul-greater-east-side-new-bear-larp-business-district

02/23/2026

Exciting things are happening on Saint Paul’s Greater East Side! Tomorrow, Lisa Theis, Executive Director of the Greater East Side Community Council, will join Nina Moini on MPR News’ Minnesota Now to talk about the energy building along White Bear Avenue — and the coolest feet hitting the streets to spark community pride and excitement.

Tune in at 12:30 p.m. on 91.1 FM or listen live online at mprnews.org

02/07/2026

On Saturday, February 7, 2026, the Long Lake came together with neighbors from across the metro area to send a clear message of solidarity, resilience and care for our immigrant friends and neighbors.

After learning that a local family had been separated by ICE, one simple question sparked action: “What can we do to help?”

In just five days, Red Mood Marketing’s Kelly Grady rallied her community: nearly 400 people gathered on the frozen surface of Long Lake to quite literally stand up to ICE, spelling out MN STRONG, and raising $9,985 (and counting) to support families financially impacted by ICE activity and separation.

With support from partners like , who generously donated their time and talent, the result is a powerful visual and an even more powerful reminder of who we are.

This gathering was a call to action: to stand up, show up and care for one another. And the response proved what’s possible when community leads. We can all use our time, talents and resources to make a difference.

Together we stand. Together, we are impossible to ignore.

MN STRONG.

01/23/2026

In solidarity and love for our community, Red Mood Marketing will be closed on Friday, January 23rd to participate in the Day of Truth and Freedom, a national general strike.

No work. No school. No spending.

Join us if you’re able. If not, here’s a link to Mpls.St.Paul Magazine's list of ways you can support Minnesota’s immigrant communities:
https://mspmag.com/arts-and-culture/general-interest/ice-minnesota-support-immigrant-communities-fundraisers-food-drives-trainings/

Thank you for your support of Red Mood Marketing

08/26/2025

New Look. New Website. Same Bold Vision.

Red Mood Marketing is proud to partner with the Saint Paul Port Authority to launch the new branding and website for The Heights, a once-in-a-generation redevelopment on Saint Paul’s Greater East Side.

At 112 acres, The Heights is setting a new standard for eco-urban living with:
- Up to 1,000 quality, affordable homes
- 1M sq. ft. of light industrial space
- A carbon-neutral infrastructure designed to sustain generations

Through collaboration with SPPA’s in-house team and their external partners, we created a bold, community-inspired brand and a website that brings this development vision to life.

The new TheHeightsSaintPaul.com is built to:
- Keep the community informed on construction progress
- Showcase opportunities for businesses and developers
- Highlight how The Heights is becoming a vibrant, sustainable community

We couldn’t be more excited to help share the story of this transformational project. Check it out!

Explore the new site today: TheHeightsSaintPaul.com

08/05/2025

We’re proud to share the launch of Hillcrest Development LLLP’s new Highlight Campus website — the digital home of Highlight Center and Highlight Tower, designed to shine as brightly online as the campus does in person.

Red Mood Marketing provided strategy, content, design and development to illuminate the rich history, creative energy and distinct character of this Northeast Minneapolis landmark, and to showcase the redevelopment work Hillcrest undertook to bring it back to life. From navigation to storytelling, every element was crafted to shine on what makes Highlight Campus special, Hillcrest a standout property owner and why it’s a brilliant place to do business.

💡 Explore the site → https://www.highlightcampus.com