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20/11/2025

Don’t worry, I’ve got your back 💅

I know how scary it can feel to put your brand in the hands of someone else, but how much scarier is it to let that fear hold you back from something incredible?

When working with my clients, the #1 thing I actually deliver is not branding or a website, it’s DIVA LEVEL CONFIDENCE ❤️‍🔥❤️‍🔥❤️‍🔥

I’m here to listen, ask the right questions, and use my creative expertise to build a brand that doesn’t just look good, but feels good. A brand that invites your audience to fall in love with your story, not just your product. 
You’ve already built something incredible, now let’s make sure it gets the attention it deserves. 😘

04/11/2025

BEHIND THE BRAND ➡️ .duluth ❤️‍🔥

With this brand, we really honed in on creating a visual identity that embodies the energy of the whole feminine.

Something that subtly exudes both the creative and nurturing sides of femininity, but also the dark, devouring, and protective ones. These elements contain layers within layers, including ones that may not be obvious to the eye, but are a part of the fundamental architecture of the brand itself.

How much more badass can you get, honestly?

Go check out .duluth for more, and stay tuned for their website launching soon ❤️‍🔥

20/10/2025

A love letter to the dreamy + ethereal,

You’re the ones that feel like a breath of fresh air in a hurried world. You remind us to slow down, to savor the taste of tea and the scent of the forest, to find romance in the ordinary and meaning in the quiet. You add a little bit of magic and a sense of home to everything you touch. Thank you for your gentle nudge to notice, to feel, and to be grateful in everything.

With love,
A girl looking for meaning in everything

I’ll simply never stop obsessing over my project with 🌼✨

13/10/2025

BEHIND THE BRAND | ➡️🖤✌️

Drumrollllllllll 🥁🥁🥁

Introducing Hanna Leora Photography’s new look!

We took Hanna’s branding from a light, airy, floral vibe to moody, modern, and grown the fu*k up. This brand is all things earthy, moody, modern, welcoming, and FULL of personality. ✨

Using Hanna’s personality as our foundation, we elevated the logos, then fine-tuned the brand elements to convey the way she wants her clients to feel during their session - laid back, no stress, and no crazy expectations for them to look or act ‘perfect’.

How do you think we did? 🤩⬇️

03/10/2025

BEHIND THE BRAND ➡️

This brand is simply STUNNIN’ 🤩

It’s so calming and grounded that when I look at it, I can feel myself take a deep breath.

Evoking FEELING within brands is my specialty and favorite thing 💅

It doesn’t happen with just a logo, but when you pair intentionally chosen fonts and illustrations with patterns, textures, and color -> that’s how you get a brand with ✨feelingggg✨

See more at xenaalexandria.com 🫶🏻

What feelings does it bring up in you?

02/10/2025

From sketch 👉 BRAND✨✌️

Stay tuned for the Behind the Brand for this one, the final product is EVERYTHINGGGG 🤩

What have you been sketching lately?

22/09/2025

BEHIND THE BRAND | ⬇️💜

Working with Cece on this brand was an absolute treat! She’s one of the kindest, most down-to-earth, and genuinely cool humans I’ve ever met.

Her brand is bold, artistic, a little goofy, and full of life - just like her!  
(…and not to mention, living proof that simplicity doesn’t have to mean snooze fest😴 )

One of our biggest goals was to create something memorable while giving her photos the breathing room they deserve. Think of it like walking through an art gallery… every detail is intentionally arranged so the art can shine and the viewer’s experience feels seamless. That’s exactly what we set out to do with Cece’s brand + website. 🤩

How do you think we did? 👀👇

21/07/2025

Come take a walk through Spirit Valley!🌿🥰

This project was such a joy to create in collaboration with , a woman-owned small business collaborative space in West Duluth. If you’re local and haven’t checked them out yet, consider this your sign. 🪧🤩

To celebrate their grand opening, we designed this illustrated neighborhood map as a gift to the community, highlighting the walkability of the area and showcasing the incredible small businesses that are just a few steps away!

What small businesses will you be checking out? 👀💕

30/06/2025

“Why do I need ✨variations✨?

One of the biggest goals in branding is building recognition. That feeling when someone sees a design and immediately thinks of you. And while a single logo can get you part of the way there, it’s rare that one mark works perfectly in every setting.

That’s where logo variations come in!

A full logo suite gives you flexibility without sacrificing consistency. It keeps your visuals cohesive and gives you room to play and get creative. 😙

Think of it like this: your logo suite is your brand’s wardrobe. 💅

Your primary logo might be the go-to outfit, but you wouldn’t wear the same thing to every occasion. Submarks, icons, and alternates let your brand dress for the moment while still looking unmistakably like you.

Website headers. Instagram profile pics. Packaging. Merch. Signage. (The list goes on!)

All these places are where the details really start to work in your favor!

Because it’s not just about looking good (though…you will) 😘

It’s about being recognizable, memorable, and ready for anything.

✨ Not sure if your brand has what it needs to show up well in every space? Let’s talk about building a logo suite that actually works FOR you! 🖤

-mak 🖤

16/04/2025

A little sneaky peek-y at the branding for Wood City Dental 👉🦷

This client is opening a women-owned dentist office in Northern MN, she’s passionate about patient education and making people feel comfortable in a commonly nerve-racking or intimidating space.

We wanted it to feel clean and fresh but also full of personality to complement the vibes of the physical space. Just imagine with me ~ modern, bright, fresh plants all around, and a custom raw wood reception desk and bold dark green and black accents. ~ Put simply, this office is going to be GORGE. 💅

So for this branding, we went simple, easily recognizable, modern, bold, and sleek af.

P.S. did you clock the ‘w’ within the tooth design? Sneaky intentional details are my absolute favorite thing to infuse into a brand…🤫

01/04/2025

BEHIND THE BRAND | ➡️🌼

Introducing Oxeye Photo’s fresh new look! This brand is all things romantic, dreamy, and nostalgic. It really makes me want to skip through a field of flowers, hbu?✨

Creating this branding felt a lot like writing poetry - finding and searching for *just* the right words to evoke emotion at the right points in time. It turned out oh-so-beautiful, definitely puts me in my feels, and makes me want to write love letters in the moonlight.

Go check out oxeyephoto.com to really soak it allllllll in!

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http://www.helldiverdesign.com/

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