06/11/2026
Everyone loves a great comeback.
When BrandX set out to revive iconic retail brands like Bon-Ton, Herberger’s, and Carson’s, they needed a compelling story for investors.
Whittier developed a suite of assets that balanced nostalgia with possibility—drawing inspiration from classic department store fashion illustration while reimagining the brands for a new generation.
The challenge wasn’t simply honoring the past. It was helping people believe in the future.