Upswing Creative

Upswing Creative Upswing Creative is a message-first creative agency for companies in industrial & essential products.

Eight years since this ambitious project.STANLEY Engineered Fastening had accumulated a vast portfolio of brands over th...
04/28/2026

Eight years since this ambitious project.

STANLEY Engineered Fastening had accumulated a vast portfolio of brands over the decades, each one with its own, disparate identity. We embarked on a research-backed initiative to rethink, reorganize, and redesign how SEF brands go to market.

The result was a new enterprise-wide design language, refashioned and harmonized logos, a distinct, ownable mark (“The Connector”), and a cohesive set of brand standards for a winnowed-down group of strategic brands.

Our favorite touch? The physical, 160-page brand books are bound with the client’s own fasteners. An engineered solution for engineered solutions.

Discovery works best when every participant approaches it with humility and humanity.We’re not afraid to ask “dumb” ques...
04/15/2026

Discovery works best when every participant approaches it with humility and humanity.

We’re not afraid to ask “dumb” questions because the answers often uncover a spark that lights a whole campaign.

04/08/2026

In a market where home services companies are increasingly being rolled up by PE, we worked with Bonfe to develop messaging that clearly sets them apart from their competitors.

With strong positioning in place, we conceived, wrote, produced, and delivered ten TV spots, one brand video, and one recruitment video.

We pulled all of that off with strong creative direction, disciplined production, and a crew of enormously talented technicians.

Here are a couple of those "Neighborly” ads.

A great agency relationship doesn’t feel like two distinct organizations. It feels like teammates pulling toward the sam...
04/01/2026

A great agency relationship doesn’t feel like two distinct organizations. It feels like teammates pulling toward the same goal.

When we say “message-first marketing,” this is what we mean.
03/25/2026

When we say “message-first marketing,” this is what we mean.

03/19/2026

Ingersoll Rand asked us to help them make a big splash with their new line of professional cordless tools.

We built a series of focused films, establishing a sleek, precise visual language in the first piece, then evolving it across additional animations to create a system that could scale across the launch.

This cut brings some of the coolest moments together.

Every frame is built from CAD files, giving us complete control over lighting, camera movement, and every other detail, so we could show the product exactly as it performs.

The best creative work is a result of deep inquiry and radical collaboration, combining a client’s insider insight with ...
03/11/2026

The best creative work is a result of deep inquiry and radical collaboration, combining a client’s insider insight with our penchant for shaping ideas, sharpening the message, and building a creative world around it.

03/05/2026

Two things we love: working with new clients and showcasing local, independently run businesses like . They wanted an updated brand video to introduce prospective patients to their mission, approach, and the sincere care their staff and physicians bring to work.

The Upswing kiddos may be on summer break, but we can always feel their presence in the office with the drawings they've...
07/09/2025

The Upswing kiddos may be on summer break, but we can always feel their presence in the office with the drawings they've left behind. 🎨 Check out some of their most priceless masterpieces and let us know which one is your favorite! 🌟

June is in the rearview! From “I do’s” at dreamy weddings to cruising into summer on a boat, the Upswing team packed thi...
06/30/2025

June is in the rearview! From “I do’s” at dreamy weddings to cruising into summer on a boat, the Upswing team packed this month with memories worth bragging about. Take a peek at all the fun!

- Chris: Celebrated his friends’ wedding in Brainerd, MN, camped in a in the foothills of Fort Collins, CO, and watched Elio at the ! 👰‍♀️🏕📽

- Josh: Watched his oldest son graduate from high school and spent some on-set time with him! 🧑‍🎓🎬

- Josie: Spent some time in the pool and celebrated her son’s third birthday! 🌊🎂

- Kelly: Went to a Halsey concert in Somerset, WI, and visited Grand Marais, MN, with her son and close friends! 🎤🛣🌲

- Lauren: Visited Wilmington, NC with her mom, saw the famous Airlie Gardens, and took a sunset boat cruise on the Cape Fear River! 🌷🌅⛴️

- Riley: Had a fun Father’s Day lunch and ice cream at ! 👨‍👦🍦

- Tom: Had some fun jumping in puddles and getting tackled at the park by his two sons! 💦🤼‍♂️🥷

Address

755 Prior Avenue N. Ste 106
Saint Paul, MN
55104

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16512524651

Website

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