Curly

06/26/2018

Mass media has always been an important tool in politics. Simply because you can never meet everyone in your constituency, so introducing yourself via video is part of a great overall communications strategy. Here's a video we put together for a local candidate.

02/09/2018

And it's a wrap! Enjoy our the video we produced for Metro Transit!

02/05/2018

From words on a page to field production in the talking with people using transit, it's off to the editing bay to finish the Metro Transit video!

02/04/2018

Day 1 of Metro Transit Shooting at the complete. One more day and then it's off to post!

01/30/2018

When there's a national audience, national opportunities abound. Minnesota has long been poising itself for this moment: to rebrand itself as the Bold North. Other brands are trying to capitalize on that attention and movement.

Local activations extend beyond the Super Bowl.

01/13/2018

Curly's going to the Super Bowl! Stay tuned for a video spot we'll be putting together for our new client, Metro Transit!

01/05/2018

We're not buying this ... Presentation matters. True third-party validation matters. Those are the backbones of branding and public relations efforts. The good news for this company? Any business at any point can put energy into developing them.

01/03/2018

Digital communication is increasingly visual and based on brand awareness and consumers identifying moments of their favorite brands. The best brands leverage not only an audiences free recall of emotional moments, but with consistent .gif placements.

Sometimes words aren’t enough. Sometimes you need pictures. And sometimes those pictures are from another culture.

12/30/2017

Thank you to everyone who helped make 2017 great. Here's to another year!

11/24/2017

Speed isn't your friend. Process is -- especially when you're an established brand. You have the luxury of time. Everyone knows what McDonald's is and what they offer. That's the difference between a marketing mind and a brand strategy mind. And someone, somewhere is justifying this as an earned media strategy, which from a brand perspective might not be worth the ding to your reputation or the broader strategy of the company. But if that's all the goal was, to get the tweeters out from the cheap seats sharing mcdonalds then goal accomplished.

Oh dear.

10/25/2017

As October comes to an end, we look back on our public relations efforts that kick-started it all: the mayor tapping a keg, and a gubernatorial proclamation!

The keg tapping is truly an iconic moment. It has local-international connection. It's not only a moment to be shared in person, but a photo/video to share on Social.

09/13/2017

When you work with a German cultural client, you get to direct not only Bavarian beauties, but also "Black Beauty!"

It's a trifecta of food, fashion, and fun. Saint Paul Oktoberfest must be on Twin Cities Live.