Allocated Media

Allocated Media We are a full-service marketing and creative agency that specializes in breweries, distilleries, and restaurants.

keeps rolling, and today the Allocated Media team will be out all over the bay capturing the magic.You’ll spot us at th...
03/14/2026

keeps rolling, and today the Allocated Media team will be out all over the bay capturing the magic.

You’ll spot us at the , Halfway to Oktoberfest, and Halfway to SkaFest.

Wherever you find yourself around Tampa Bay today, there’s great beer and a good time waiting. Cheers. 🍻

We’re pumped to officially welcome Amanda Scott to Allocated Media! Amanda is a creative strategist and designer with a ...
03/07/2026

We’re pumped to officially welcome Amanda Scott to Allocated Media!

Amanda is a creative strategist and designer with a sharp eye, strong instincts, and a real love for storytelling. With experience across design, content, social media, copywriting, photo/video, and campaigns, she knows how to build marketing that looks good, sounds right, and connects with people.

She’s officially back in the beer world, and we’re psyched to have her on board!

You’ll catch her behind the camera and hanging out at some of the events were covering including Best Florida Beer Brewers Ball tomorrow!

Give her a big high five when you see her!

We’re honored to have won two Craft Beverage Marketing Awards for our work rebranding Nantahala Brewing:Platinum for Bes...
06/21/2025

We’re honored to have won two Craft Beverage Marketing Awards for our work rebranding Nantahala Brewing:
Platinum for Best Unique Logo Design
Platinum for Best Rebrand

Nantahala Brewing is a legacy brewery from Western North Carolina with deep roots and a passionate community. Our challenge was to modernize their identity without losing the heart of who they are. We built a brand that bridges old and new, is clean and confident, and made to last.

We’re grateful to the Nantahala team for letting us be part of their next chapter.

We’re excited to share that we won a Platinum Award for Best Unique Logo Design at this year’s for our work with Sage S...
06/21/2025

We’re excited to share that we won a Platinum Award for Best Unique Logo Design at this year’s for our work with Sage Street Ale Works!

From day one, Sage Street Aleworks goal was to build something a little more irreverent. Not just another craft brewery, but a creative, connected, community-driven space with personality and grit. We helped shape the visual identity to match, grounded in the brand pillars of Creativity, Connection, and Community.

Toccoa, GA, get ready for something special. Opening later this summer.

We’re honored to have received two for our work on one of our Best Florida Beer projects:Global Award for Best Unique L...
06/21/2025

We’re honored to have received two for our work on one of our Best Florida Beer projects:
Global Award for Best Unique Logo Design (the best in category honor)
Platinum for Retail Marketing (signage, pos, merchandise, etc)

The project began as a simple request to redesign the medal. But once the gator biting into a beer stein came to life, it quickly became the centerpiece of the 2025 look. That design made its way onto flyers, hats, backdrops, and even a billboard that ran across Tampa.

Seeing brewers from across the state proudly wearing their medals, sharing photos, and repping the merch was incredibly rewarding. For Barry, our founder, who has judged the competition for over a decade and served as judge director this year, this one was especially meaningful. Watching the energy and excitement grow around the awards was truly moving.

A big shoutout to our Creative Director, Brian Gad, who led this projects design and absolutely nailed it. We’re proud of the work and grateful to the Best Florida Beer team for the opportunity to bring it all to life.

A strong brand goes deeper than design. For the Tampa Bay Brewers Alliance, we built the entire identity around three co...
06/17/2025

A strong brand goes deeper than design. For the Tampa Bay Brewers Alliance, we built the entire identity around three core values: Unity, Transparency, and Locality. These pillars guided every part of the process, helping us create a brand that feels connected, trustworthy, and rooted in the region it serves.

From the Skyway Bridge to the hop cone and ocean water, every design choice in the rebrand was intentional. We built a ...
06/17/2025

From the Skyway Bridge to the hop cone and ocean water, every design choice in the rebrand was intentional. We built a visual identity rooted in the region, inspired by the craft, and flexible enough to shine across every brand touchpoint.

When a well-loved brewery returns, it brings with it both memory and momentum.Our role in Nantahala Brewing’s () relaunc...
05/07/2025

When a well-loved brewery returns, it brings with it both memory and momentum.
Our role in Nantahala Brewing’s () relaunch was to ensure the brand carried forward the right parts of its history — while creating space for something new. From the redesigned logo to a scalable visual system, every element was built to feel familiar to long-time fans and relevant to today’s market.

It’s a brand that knows where it’s been — and where it’s going.

With Nantahala Brewing’s () return to distribution, the packaging needed to do more than reflect the brand — it had to c...
05/07/2025

With Nantahala Brewing’s () return to distribution, the packaging needed to do more than reflect the brand — it had to command attention in a highly competitive retail landscape.

We developed a cohesive system for three core SKUs (with scalability in mind) that delivers clarity, consistency, and strong visual presence. Each label draws from the brewery’s mountain-town heritage, brought to life through structured design and high-impact packaging built for modern retail.

Have you heard? Nantahala Brewing () has returned to the Western North Carolina market — now pouring on draft and stocke...
05/07/2025

Have you heard? Nantahala Brewing () has returned to the Western North Carolina market — now pouring on draft and stocked on shelves in fresh new cans!

After a period of change, the brand is back with a clear vision and renewed energy. We were brought in to lead a complete rebrand, helping shape the identity for this next chapter.
The result is a refined, recognizable system that balances legacy with growth — honoring the brewery’s roots while positioning it for long-term success in retail and beyond.

Florida Beer! We love you.❤️ - Allocated Media
03/02/2025

Florida Beer!

We love you.

❤️ - Allocated Media

officially kicks off tomorrow, but our team has been in full swing for months—balancing preparations while wrapping up ...
02/28/2025

officially kicks off tomorrow, but our team has been in full swing for months—balancing preparations while wrapping up incredible projects across branding, photography, video, and more.

From a complete brand build for a new liquor company to a whirlwind of photo and video shoots, we’ve been all in. Just this past week, we tackled Brewers Ball prep, Barry led another sold-out Sensory-Sensei class at Cueni, our headshot of Master Cicerone Jason Pratt landed in The Wall Street Journal, and our PR efforts secured multiple TV appearances and media coverage. And we’re just getting started.

You’ll find us all over Beer Week—filming Ultimate Brew, FBG Fest, Brewers Ball, Cheers to Belgian Beers, Lagerfest Lite, Halfway to Oktoberfest, and Danish Lager release, plus a few more we’ll be hitting just for fun. Oh, and that sleek billboard you see here? Yeah, we designed that too.

Now, enough humble brags—it’s time to get back to work. But if your business needs next-level marketing, branding, or content creation, you know where to find us. 🍻

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Saint Petersburg, FL
33705

Telephone

+18134003741

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