05/08/2026
Meet Lisa Williams, President of Evolve & Co, where bold ideas meet strategic ex*****on. We're going behind the desk to hear her insights on building brands, navigating challenges, and what keeps her inspired in an ever-evolving industry.
What causes are you passionate about and why?
LW: "The company was founded on the premise that when we can give, we do. We donate a significant amount of resources each year to various local and national charities, but the cause closest to my heart is cancer research."
Describe your perfect client.
LW: "Clients are all uniquely different, but the βperfectβ client-match for Evolve & Co has a unique story to tell, is invested in growing deep roots within the community, and has values that align with ours - inclusivity, diversity, social responsibility. Iβll speak for most creatives - the best companies to work with have brand identities we personally connect with."
Whatβs a quality or trait you look for when hiring?
LW: "Attitude is everything. Our work is so customized that there is a learning curve regardless of experience, but there are virtues that cannot be taught. Iβve discovered that the best storytellers (graphic designers, videographers, copywriters, marketers) are great listeners with an innate ability to understand, empathize, and communicate."
What advice would you give to other business owners?
LW: "Time is your most precious resource, and how you choose to use it will make or break you. Optimizing time has been crucial for me, itβs little things like prioritizing my most intensive projects during the most productive time of my day (in the morning, or after a workout), skipping out-of-office lunches, and opting to eat at my desk, taking meetings at my office instead of commuting, and having designated uninterrupted work-blocks." β¨
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