07/02/2025
Do Backlinks Help You Rank in AI Search?
518 SEO Experts Weigh In 🔥
The past year has been a rollercoaster for SEO: AI overviews, zero-click results, Reddit flooding the SERPs, Google's crackdown on parasite SEO, and update after update. So, where does link building stand?
👉We asked 518 SEO professionals from agencies (44.4%), in-house teams (29.9%), and freelancers (24.9%). Most responses came from Europe (46.3%), the US (25.5%), and the UK (16.2%).
What Do the Experts Say?
- Gianluca Fiorelli (SEO Consultant & AI Strategist):
"Backlinks as such, not really, but as part of a co-citation and branded strategy yes, if the backlinks are on websites typically used as sources by LLM. Then, because of RAG, backlinks improve visibility/ranking on Search Engines, hence the possibilities of being used as a source increase."
- Szymon Slowik (Founder takaoto.pro):
"Of being found by AI bots (so it's important but not sufficient factor)."
- Peter Rota (SEO Specialist):
"Backlinks itself no, but the mentions of high-authority sites, yes."
- Sheyne R. Branconnier (Global Marketing Executive):
"Backlinks may not directly affect Al search results like ChatGPT, as Al models primarily rely on the vast datasets they are trained on. However, high-quality backlinks can improve a website's authority and overall search ranking, indirectly increasing the likelihood of being referenced by Al-powered platforms, especially when they cite reliable and authoritative sources."
So, Do Backlinks Affect AI Search Visibility?
Short answer: yes. ✅
👇 Most experts agree that backlinks still help with visibility in AI search for a few reasons:
• Google and Gemini rely on pages that rank well — and links help them rank
• ChatGPT pulls from Bing, which still follows traditional signals
• Perplexity and others give priority to trusted, widely mentioned sources
And this is only the start.
💡Bonus Insight: Are Competitors Still Buying Links?
91.89% of respondents say yes.
Last year it was 92%. The pattern continues.
👉 Want to see more? The full results, expert commentary, and methodology are here: https://editorial.link/link-building-statistics/
Where do you stand on this? 🧐