07/12/2026
Your email list probably isn’t “dead.” You may have just stopped showing up.
One of the biggest mistakes I see businesses make is collecting email addresses... and then only sending something every few months when they have a promotion.
People don’t remember businesses they never hear from.
The businesses that stay top of mind are the ones that consistently provide value. Whether you email once a week, every other day, or even daily, the goal isn’t to sell every time, it’s to educate, share stories, offer insights, and build trust.
When you do that consistently, your subscribers stop seeing your emails as advertisements and start looking forward to them.
Don’t disappear from their inbox. Show up with something worth reading.