08/17/2026
From Data to Predictions: The Rise of AI in Sports 🏀🏎️
What if the next competitive advantage in sports isn’t a faster athlete, but a smarter prediction?
In our new episode, Tristan Harris sits down with Jonathan LaCour, CTO at Mission, a CDW Company, to explore how AI and predictive machine learning are changing the way teams understand performance, prepare for games, prevent injuries, and make decisions.
We dive into how professional teams are turning massive volumes of tracking data into actionable insights, from NBA teams using court data to build morning reports to Formula 1’s incredibly data-driven approach.
But AI in sports isn’t just about collecting more data. It’s about knowing what to do with it.
We discuss:
➡️ How AI is transforming scouting, strategy, and player evaluation
➡️ The incredible volume and granularity of modern sports data
➡️ How predictive models could help identify injury risks
➡️ Real-time data processing for faster game-day decisions
➡️ Where generative AI fits into the future of sports intelligence
➡️ Why AI still struggles with context, confidence, and the “intangibles” that make great athletes special
➡️ What AI-powered coaching and sports reporting could look like next
🎧 Listen on Spotify or Watch on YouTube - Friday, 08/21 at 9 am EST
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