02/10/2026
Join us Thursday--all welcome! I'm excited to share insights and stories from 25+ years in the trenches of agency life. Much has changed, but customer connection is still the key. Many thanks to the University of South Florida's USF CONNECT for inviting me to speak. Full description below.
-----------------------------------------------
Marketing Readiness Webinar, Customer First
Too many startups jump straight to tactics before truly understanding their customer.
Join USF CONNECT and our facilitator, AMA Tampa Bay Vice President and CEO of Odato Marketing Group, Rich Odato for Marketing Readiness: Customer First, a virtual webinar focused on building marketing strategies that start where they should: with the customer.
What you’ll learn:
• Why a customer-first mindset is essential to marketing readiness
• Common early-stage marketing missteps and how to avoid them
• Practical insights you can apply immediately to your go-to-market strategy
February 12, 11:00 a.m. ET, Virtual via Zoom
Designed for founders, startup teams, and innovators preparing to scale, refine their messaging, or validate their market approach.
Registration required. Save your spot and join us.
https://lnkd.in/eRsu2riW