09/11/2024
We’ll tell you a beautiful legend. 📜
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There was a stingy man and he had a business, but things were going badly for him. The man came to a marketer and said:
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- Marketer, can you make people know about me? So that customers start coming to me and my sales increase?
- Sure! - says the marketer. - My team will make you an awesome website, run ads on your quiz, create creative!
- Oh! That’s so cool! I want to invest 500 dollars and make millions!
- Why don’t you go back where you came from! - said the marketer, and the man left.
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It is said that this man still roams the world, never giving up hope of finding $3 leads and making millions.
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This would be so funny if it weren’t so sad. Many clients want a lot of leads and they want them to cost «nothing». But that only happens in fairy tales.
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Yes, a competent setup of an advertising campaign can really bring a lot of leads, supply applications and increase sales. BUT! But first you have to invest. And go the way of hypotheses, analytics and information gathering. Gradually, when the process is established and optimized, the cost per lead will probably decrease.
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To estimate the quality and cost of a lead, you need to take into account many parameters: niche, competitors, seasonality in demand, offer, website quality, product ltv and other factors.
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And if you come across someone who promises you a lot of «quality» leads at $3 - run! There you will 100% without any doubt drain your advertising budget into nothing. Because quality leads (the ones that will turn into money in your pocket) require thorough research of the target audience, testing strategies, constant monitoring and making changes. To accomplish this process for $3, you know - impossible.
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Do not spare money for quality advertising, and your business will thrive 🌺.
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And we are always ready to help you in this qualitatively and with care to your advertising budget, because we have ready-made strategies to attract customers to your business, on which we have spent a lot of our money.
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One step|a million opportunities
📍ADEL