Valpak Advertising

05/28/2026

For businesses, preparation isn’t just about sandbags and supply kits – it’s about having a communication and operational plan in place before a disaster hits.

From customer communication and employee coordination to marketing continuity and reputation management, having a crisis plan can make all the difference.

Learn how to create a crisis management plan here (includes free template): https://www.valpak.com/advertise/blog/7-steps-to-create-a-crisis-management-plan

05/27/2026

Your customers are already on the move. The question is: are your ads moving with them?

With Valpak mobile display, brands can reach consumers based on real-world movement patterns – connecting with people when they’re actively in buying mode:
• Target audiences based on location behavior
• Reach consumers visiting businesses like yours
• Stay visible during high-intent decision moments

From restaurants and retail to automotive and home services, mobile advertising powered by real-world visitation data helps brands turn movement into measurable action. Learn more: https://www.valpak.com/advertise/solutions/digital-marketing/mobile-ads

05/26/2026

Cold leads? Not in this market.

An HVAC brand partnered with Valpak to combine direct mail and digital marketing and the results brought the heat: https://www.valpak.com/advertise/case-study/hvac-direct-mail-and-digital-marketing

In categories like HVAC, timing matters. Trust matters. Visibility matters.

That’s why the right mix of data, direct mail, and digital can turn seasonality into sustained growth.

05/25/2026

As we spend time with family, friends, and our communities today, we reflect with gratitude on those who gave so much for others.

05/22/2026

Ever wonder what actually happens after a business says, “Let’s advertise with Valpak”?

Spoiler: it’s a lot more than stuffing coupons into blue envelopes.

From audience targeting and creative design to high-speed printing, precision cutting, collation, and nationwide distribution, every Valpak ad goes through a highly sophisticated production process inside our manufacturing center in St. Petersburg.

This behind-the-scenes look shows how an idea becomes a mailbox moment consumers recognize instantly: https://www.valpak.com/advertise/blog/how-its-made-valpak-coupons

05/21/2026

In grocery retail, every visit counts – and staying top-of-mind in a competitive market takes more than just weekly specials. That’s why businesses like Top Tomato Super Store turn to Valpak to help drive awareness, traffic, and repeat customers.

From trusted mailbox delivery to targeted local reach, Valpak helps retailers connect with households ready to shop. Proud to partner with businesses that understand the power of combining local trust with smart marketing.

Watch here: https://www.valpak.com/advertise/testimonial/top-tomato-super-store

05/20/2026

Looking for more than just a job?

At Valpak, we’re hiring manufacturing team members at our state-of-the-art production facility in St. Petersburg — the team behind America’s iconic Blue Envelope.

This is an opportunity to build a career with:
• Competitive pay
• Paid training
• Great benefits
• PTO + 401(k) matching
• Career growth opportunities

You’ll work inside one of the world’s most advanced print and production facilities alongside a team that values innovation, safety, collaboration, and community.

If you’re ready to join a company that reaches millions of households while investing in its people, we’d love to hear from you: https://www.valpak.com/advertise/careers/job-openings

05/19/2026

The strongest campaigns don’t just reach people. They reach the right people with offers they actually want to engage with.

That’s where Valpak stands apart:
• Trusted household reach
• Powerful audience data
• Content consumers actively seek out

From direct mail to digital, the combination of targeting + trusted delivery continues to drive measurable performance for brands across industries.

Watch here: https://vimeo.com/828134774?fl=pl&fe=vl

You know your business. Let Valpak help you grow your business with a suite of targeted, customizable advertising solutions that work. Visit valpak.com/advertise to get started.

05/18/2026

When a major auto maintenance franchise partnered with Valpak to launch a targeted postcard campaign, it drove traffic, increased conversions, and maximized ROAS:

• 8:1 return on ad spend
• Higher customer engagement
• Data-driven targeting that reached the right households at the right time

In a category where competition is fierce and acquisition costs continue to rise, direct mail still stands out when paired with smart targeting and compelling offers.

Read the full case study here: https://www.valpak.com/advertise/case-study/auto-franchise-postcard-marketing-case-study-81-return-on-ad-spend

05/15/2026

Big stage. Big speed. Big visibility.

We’re excited to announce that Valpak will be featured on the front wing of the #19 Dale Coyne Racing entry driven by Dennis Hauger during the legendary Indianapolis 500.

The Indy 500 is all about precision, performance, and reaching millions – values that align closely with how Valpak helps brands connect with households across America every day.

From mailboxes to motorsports, visibility matters. And we’re proud to be part of one of racing’s biggest stages alongside an incredible team and driver.

Catch the action on FOX May 24!

05/14/2026

Great partnerships are built on results – and we’re proud to continue ours with the Hudson Valley Renegades.

From driving local awareness to helping fill seats and connect with families in the community, this partnership is a great example of how local marketing works best when it reaches households consistently and at scale.

We’re excited to be back as a partner and continue supporting a team that knows how to create unforgettable fan experiences both on and off the field.

At Valpak, we love working with brands and organizations that understand the power of hometown connection. Because when marketing feels local, it performs local. Watch the testimonial: https://www.valpak.com/advertise/testimonial/hudson-valley-renegades