Idea lab

06/22/2021

One of our all-time favorite books. If you don't ever truly stop and pay attention to what people are unconsciously doing, you may be working to solve the wrong problem.

Thoughtless Acts? | ideo.com -
https://bit.ly/3zxaE7k

06/18/2021

Everything we do has a cost, even if it's just time. Making "mistakes" isn't a bad thing; it's a human thing.

We work to make decisions twice as fast, assuming we'll also make twice as many mistakes and then correct them in half the time; this is how we grow, learn and tend to "get there" faster and with better results.

06/17/2021

Our economy is changing fast and nowhere are these growing pains felt stronger than with small businesses and local retailers. That's why we partnered with Brunswick-Golden Isles Chamber of Commerce Online Seller Guide, a collection of best practices, trusted local resources, and a guide for what to do next.

05/24/2021

"Focus is a force multiplier on work.

Almost everyone I’ve ever met would be well-served by spending more time thinking about what to focus on. It is much more important to work on the right thing than it is to work many hours. Most people waste most of their time on stuff that doesn’t matter.

Once you have figured out what to do, be unstoppable about getting your small handful of priorities accomplished quickly. I have yet to meet a slow-moving person who is very successful." - Sam Altman

Doing the right work is always more productive than doing the most work.

05/12/2021

We believe that everyone deserves to participate in the new e-commerce first retail landscape we find ourselves in, no matter what size shop or company they run.

That’s why we partnered with the to develop the Online Sellers Guide to help small businesses navigate selling online.

03/18/2020

Working from home can start off as a "luxury" and end up feeling like a curse if you've never done it before. A little intentional investment in personal connections and structure goes a long way!

We reached out to our fellow distributed workforce partners (as well as our own InVision employees) for their best tips on tackling the most common problems…

03/12/2020

Some people use uncertainty to raise prices because they can, while others lead with empathy and lower prices to help people in a time of need. Doing the right thing is at the heart of great marketing.

Loom realized working remotely has its challenges, so they've reduced limits on their say-it-with-video technology to help people get more done while working from home.

Empathetic marketing helps turn a bad situation positive by helping people achieve their goals with less pain and at a lower cost. It's also is a solid way to gain positive PR and market to new users who may not have given you a shot yet.

What opportunities has Covid-19 given you to help your customers or end-users?

During the coronavirus pandemic, Loom is making key changes to plans and pricing, including free Pro accounts for teachers and students.

02/26/2020

Brand identity and color choice. Does it really affect anything? A lot of companies seem to think so and each sector thinks it means something different.



https://bit.ly/3a61Vvj

Colour psychology has become an increasingly important part of branding, identity and logo design for businesses as each shade has a specific psychological impact on the consumer they are targeting. UK insurance intermediary Towergate Insurance analysed 520 company logos in a variety of sectors and....