08/06/2026
When we began working with Clayton County, Georgia, we saw a story that had yet to be told.
Despite being home to Hartsfield-Jackson Atlanta International Airport, Clayton hadn’t experienced the same surge of growth as many of its neighboring metro counties. The challenge wasn’t potential; it was perception. The county needed a brand that reflected not just where it is, but where it’s going.
Our insight was clear: Clayton County’s greatest strength lies in its connectivity. With access to major interstates, proximity to downtown Atlanta, and a diverse, forward-thinking community, the county is uniquely positioned as a global hub for logistics, business, and opportunity.
The new brand identity captures this vision from every angle. The colorful, globe-inspired “C” logo represents Clayton’s diversity and connection to the world, while the integrated airplane icon anchors its aviation and economic significance. The tagline “Cc: Clayton Connect” is a clever nod to both connectivity and communication, linking the idea of global access with local collaboration.
And with the supporting slogan, “Where the World Lands & Opportunities Take Off,” the brand sends a clear message: Clayton County is not just part of the metro Atlanta story; it’s a launching point for the future.
https://365degreetotalmarketing.com/