Sell with Email

Sell with Email If your emails aren’t working like they used to, I can help you bring them back to life.

My custom GPTs and courses show you how to rebuild trust with your audience, improve deliverability, and write messages that connect and sell — all in plain English. Sell With Email Academy teaches professional marketers how to crush their sales goals by using email.

Most people fix the email they can see, not the one that's actually broken.That's not a criticism. It's just how attenti...
09/05/2026

Most people fix the email they can see, not the one that's actually broken.

That's not a criticism. It's just how attention naturally works.

You can read your own subject line. You can reread your own CTA. You can't see your own spam folder placement without going looking for it specifically, so it never gets looked at.

The visible problem gets all the effort. The invisible one gets none, not because it matters less, but because it's genuinely harder to notice.

A career counselor I worked with had rewritten the same nurture sequence four separate times over a year. Each version sharper than the last. Reply rate never moved more than a point or two.

The sequence wasn't actually the problem anymore by version two. A pattern earlier in their sending history had already pushed a chunk of their list into a folder they never checked. No version five was going to fix that.

Once they saw where the emails were actually landing, the fix took one conversation, not another rewrite.

Worth asking honestly: when's the last time you checked where your emails are landing, versus how many times you've rewritten what's inside them?

Emily the Email Analyzer is a free tool that checks the part you can actually see and fix, whether your copy fits the reader's trust level. It runs inside ChatGPT, and the free account is enough.

Get the link in the first comment below.

Being seen and being believed are two different email problems.Most people troubleshoot both the same way, and that's th...
09/05/2026

Being seen and being believed are two different email problems.

Most people troubleshoot both the same way, and that's the mistake.

Being seen is a placement problem. It's about whether the email lands somewhere the reader will actually look.

Being believed is a trust problem. It's about whether, once seen, the reader thinks this message deserves a response.

Rewriting the copy only ever solves the second one. If the first one is broken, better writing has nothing to work with.

A copywriter I know spent weeks A/B testing subject lines on a campaign that wasn't converting. Every version, tested carefully, produced almost the same flat result.

The subject line was never the variable that mattered. A routing issue upstream meant a meaningful chunk of that list wasn't seeing any version of the email at all. No subject line could have fixed that, because no subject line ever got read.

Once that got sorted, the original subject line, untouched, started performing fine.

The lesson wasn't about writing better subject lines. It was about checking which problem you actually have before spending three weeks solving the wrong one.

Seen and believed. Different problems, different fixes, and no way to tell which one you're facing just by staring at your copy.

Emily the Email Analyzer is a free tool that checks the believability half, whether your copy earns trust at the level your reader is actually at. It runs inside ChatGPT, and the free account handles it.

Get the link in the first comment below.

Two things have to be true for someone to reply to your email.Most people only ever work on one of them.The first is obv...
09/04/2026

Two things have to be true for someone to reply to your email.

Most people only ever work on one of them.

The first is obvious. The email has to be good enough to earn a response. Clear ask, relevant offer, tone that fits the moment. That's the part every copywriting tip focuses on.

The second gets almost no attention. The email has to actually reach the reader in a place they'll see it. Inbox, not spam, not some folder that never gets checked.

Both conditions have to be true at the same time. Miss either one, and the result looks identical from where you're sitting. Silence.

I spent years assuming every quiet list was a writing problem. Better subject lines, sharper hooks, tighter copy, always aimed at condition one.

It took a client showing me their actual spam folder, full of their own emails, to realize condition two had been the real issue the whole time. No amount of rewriting was ever going to fix that.

Now, when a list goes quiet, the first question isn't "what's wrong with the copy." It's "did this even have a chance to be read."

That single question changes where you look for the fix, and it changes which one you try first.

Emily the Email Analyzer is a free tool that checks the copy half of that equation, the tone and the ask, against where your reader actually is. It runs inside ChatGPT, and the free account is all it takes.

Get the link in the first comment below.

Trying to fix all four email mistakes at once might be why none of them stick.None of these four things is hard on its o...
09/04/2026

Trying to fix all four email mistakes at once might be why none of them stick.

None of these four things is hard on its own.

Checking your copy for spam trigger words.
Setting up a subdomain.
Warming up a new sending address.
Cleaning your inactive contacts.

Together, they're what keeps a properly authenticated email out of spam.

But trying to do all four this week is how none of them get done.

Here's the order I'd tackle them in, if you're starting from zero.

First, run your next draft through an AI prompt built to catch spam words.
Takes ten seconds.

Second, set up a subdomain for anything promotional.
Fifteen minutes with your provider and your domain host.

Third, if you're on a new sending address, slow down and warm it up.
Start with your most engaged contacts.

Fourth, clean out anyone who hasn't opened in 90 to 120 days.
You don't have to do all four this week.

Pick one.
Start there.

I laid out the full picture, one fix at a time. Get the link in the first comment below.

A perfect DNS setup doesn't inbox your email. It just gets it considered.A few weeks ago I walked you through SPF, DKIM,...
09/03/2026

A perfect DNS setup doesn't inbox your email. It just gets it considered.

A few weeks ago I walked you through SPF, DKIM, and DMARC.
The records that tell Gmail and Yahoo you're really you.

If you fixed those, good.

But here's what I didn't say clearly enough at the time.

Getting your DNS records right doesn't mean you're done.

It means you're eligible.

Mailbox providers keep watching after that.

The words in your email.
Which domain your promotions come from.
How fast you ramped up a new sending address.
Whether you keep mailing people who stopped opening a year ago.

Miss any one of those and a perfectly authenticated email can still end up in the folder nobody checks.

Think of DNS as your ID at the door.

It gets you in the building.

It doesn't get you the meeting.

That part still depends on how you show up once you're inside.

I broke down all four of these along with the fix for each. Get the link in the first comment below.

A contact who ignores every email can still decide who sees your next one.I worked with a financial planner whose open r...
09/03/2026

A contact who ignores every email can still decide who sees your next one.

I worked with a financial planner whose open rates had been sliding for months.

Nothing about their writing had changed.

What had changed was their list.

They hadn't sent a re-engagement campaign in over a year.

Their audience had gone stale.

A third of their contacts hadn't opened a single email in eight months.

Mailbox providers notice that.

If a big chunk of your list ignores you every time you send, that behavior tells Gmail something.

Your emails aren't wanted.

Not by everyone.
By enough people that it drags your reputation down for the whole list.
Including the people who do want to hear from you.

The fix isn't complicated.

Every few weeks, look at who hasn't opened anything in 90 to 120 days.

Send that group into an automated re-engagement email sequence.

Ask if they still want to hear from you.
The ones who don't respond, remove them.

It feels wrong to shrink your list on purpose.

It works.

I broke this down along with three other mistakes still landing people in spam. Get the link in the first comment below.

Your new subdomain can pass every DNS check and still get flagged in week one.Here's a mistake I made myself.I set up a ...
09/02/2026

Your new subdomain can pass every DNS check and still get flagged in week one.

Here's a mistake I made myself.

I set up a fresh subdomain.
Felt good about the separation.

Then sent to my entire list on day one.

Mistake.

A brand new sending address has zero history.

Mailbox providers don't know it yet.

And they're not going to hand over trust just because your DNS records check out.

Think about starting a new job.
Your resume got you in the door.
Nobody hands you the keys to the building on day one anyway.

Trust builds through a pattern, not a piece of paper.

Same thing applies here.

Whether it's a new subdomain or a brand new email service provider.

Start small.

Send to the people most likely to open, click, or reply first.
Your most engaged contacts.

Increase your volume gradually over two to three weeks instead of blasting your full list right away.

Mailbox providers are watching how your recipients respond to you before they decide how much to trust you.

Give them a good pattern to watch.

I broke this down along with three other mistakes still landing people in spam. Get the link in the first comment below.

09/02/2026

Why your emails are getting ignored

One flagged promo email can drag your best client email into spam too.Check your last promotional send.What domain did i...
09/02/2026

One flagged promo email can drag your best client email into spam too.

Check your last promotional send.

What domain did it come from?

If the answer is the same domain your client emails come from, here's what that actually means.

Mailbox providers don't judge your client emails and your promotional emails separately.

They judge the domain.

One flagged promo campaign, and that flag can bleed into every email you send from that address.
Including the ones your best clients are actually waiting on.

Your reputation isn't about the message.
It's about the address it came from.

The fix is a subdomain.

Something like [email protected] instead of [email protected].

Your client communication stays protected on the main domain.

Your promotional sends live somewhere else entirely, with their own reputation to build.

Takes about fifteen minutes to set up with your email provider and your domain host.

One bad campaign on the subdomain never touches the emails your best clients are waiting on.

I broke down the exact setup, along with three other mistakes still landing people in spam. Get the link in the first comment below.

The word that makes your email persuasive might be the one that buries it.You wrote the email.You read it twice.Sounds f...
09/01/2026

The word that makes your email persuasive might be the one that buries it.

You wrote the email.

You read it twice.

Sounds fine to you.

Here's the problem.

You don't read your email the way a spam filter does.

A filter scans for patterns you'd never notice.

Words like "free."
"Guarantee."
"Act now."
Even too many exclamation points in a row.

I paste every email draft into ChatGPT now before I hit send.

One prompt: "Read this like a spam filter would. Flag anything that could hurt deliverability, and tell me why."

Ten seconds.
Catches things I would have missed every time.

This isn't about writing bland copy just to dodge a filter.

It's about knowing which words do double duty.

Persuasive to your reader.
Suspicious to the machine reading it first.

Swap the word, keep the meaning.

"Free" becomes "no cost to you."
"Act now" becomes "when you're ready."

Small change.
Real difference.

Your DNS records being set up right gets you in the door.

What's actually in your email decides if you stay.

The other three mistakes are in this week's article. Get the link in the first comment below.

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