Intead - International Education Advantage, LLC

10/01/2024

Time limits on social media apps? Not just for kids. Turns out, 40% of Intead staffers use them to set boundaries on their own personal media consumption.

That was just one of many discoveries from Intead’s latest internal innovation session “Exploring the Evolution of Consumer Behavior and the Role Marketers Play Today.”

Other social media trends in play:

▶️ Societal shift: We are moving from a culture of social media to “selling media” driven by irresistible algorithms

▶️Video length: 15-second clips are giving way to longer 30- even 60-second videos, for now

▶️Content sensitivity: More apps are giving more users – especially minors – more say over content they don’t want to see

▶️The evening scroll: Replacing the evening news

What it’s all about: Delivering the right message to the right audience at the right time. Seems the more things change, the more they stay the same. Thanks for the great session Iliana Joaquin, our #1 director of marketing analytics!

09/18/2024

Does LinkedIn compare to Tik Tok? Not once, not ever. And that's the point. A clearly business-minded audience can help you build enrollment.

Why do we think what we think? 84% of international education seekers we surveyed say career advancement is their primary motivation for studying abroad. And >99% believe this is also their family’s top reason. We have 5 tips for you...

Is LinkedIn part of your student recruitment strategy? Should it be? This Recruiting Intelligence article tells you what you need to know.

09/16/2024

The best conversations happen at our AIRC workshops. And, we’re doing it again this year at the annual AIRC conference in December! Join us for Global Marketing: Identifying and Leveraging Your Institution’s Internal & External Resources pre-conference workshop. Hope to see you there!

09/12/2024

Online education is a steppingstone for so many, including international students. It’s often more affordable than traditional options and the tech is vastly improved in recent years, thanks in part to the pandemic’s urgent push.

The online edu market will reach $87.5 billion this year, growing to $144.3 billion by 2029 per Statista A trajectory that aligns with other industry trends. The CHLOE 9 survey, for one, shows increasing interest in online learning at US institutions. The report, from Quality Matters, Eduventures, and EDUCAUSE reveals that 69% of respondents are prioritizing online versions of on-campus courses, 65% are focusing on online equivalents of degree programs.

In the coming months, we’ll be talking more about online learning, including how some institutions are using it to help international students get their foot in the door. Keep watch for that in our Recruiting Intelligence blog. (Not yet a subscriber? Well, sign up here.)
https://hubs.ly/Q02PK7jK0

And, since we’re on the topic, this Sunday is here in the US. If you need a reason to celebrate, well, now you have it. Cheers!

09/11/2024

Get them to this --> “After all the thinking, I felt this was the right choice for me.” It's about building connections, demonstrating your institution's vibe.

Get them to this --> “After all the thinking, I felt this was the right choice for me.” How? Build connections, demonstrate your institution's vibe.

09/10/2024

Look what we pulled from the archive! Great shot of AIRC Past President Derrick Alex from the University of Houston and Ben Waxman from AIRC last year. So many great discussions with friends and colleagues. Let’s keep the conversations going at AIRC 2024 in Bellevue, Washington, this December. Will you be there? Let us know!

09/04/2024

EnglishUSA’s latest report on ELPs offers good news for student enrollment -- a useful predictor for your student recruiting. Data to help you plan.

EnglishUSA’s latest report on ELPs offers good news for student enrollment -- a useful predictor for your student recruiting. Data to help you plan.

08/28/2024

US Student Visas: guidance on setting expectations and offering realistic and helpful guidance to everyone involved = better results.

US Student Visas: guidance on setting expectations and offering realistic and helpful guidance to everyone involved = better results.

08/26/2024

How are international students finding US jobs? A big question we tackled in our Connecting Dots report How International Students are Finding US Jobs. Many thanks to Andrew Chen and his amazing F1 Hire, LLC team for the rock-solid collaboration on this deep data dive.

If you haven’t read the report yet, we’ll make it easy for you. Simply click here.

New Intead research yields insights into career pathways for international graduates seeking US work experience – and the institutions who want them.

08/19/2024

With a budget of $35,000, a regional Midwestern university needed new ways to recruit overseas students. So, they tapped us to figure out:

- Who the prospective families are
- Where they are
- How to prompt engagement with them

How’d it go? Download this at-a-glance case study to find out.

(Hint: One $12,000 media buy generated 40 million impressions, 500,000 clicks, 1,087 leads, 122 applications, 40 admitted students, and 7 enrolled.)

Market diversification is key to sustained student yield. See how one mid-tier Midwestern university enrolled real students with a modest marketing budget.

08/15/2024

“Trump and the rise of student cynicism?” in this month’s El Gazette offers an astute analysis on the evolving factors shaping international students’ decisions to study abroad. Our very own Ben Waxman and Justine Hudock help frame the way international student recruitment teams may consider processing the upcoming election, and its outcome.

08/14/2024

From-the-field insights on international student recruitment travel + an 8-point guide to the key conversations that will boost your results.

From-the-field insights on international student recruitment travel + an 8-point guide to the key conversations that will boost your results.