Growth99 The only full-stack growth platform built exclusively for aesthetic and elective wellness practices.

Websites, SEO, paid media, and AI-powered lead response — all in one integrated engine, built by a team that has never worked in any other vertical.

08/16/2026

“We just got lucky this month.” Walmart doesn’t say that. Neither should you.

Erin McNeil (The Spa Business Coach) on why revenue isn’t luck, it’s an outcome, and your numbers are what actually built it.

Full financial literacy webinar recording linked in bio.

At Google I/O this year, Google announced what it's calling the biggest change to search in 25 years. AI Mode has alread...
06/26/2026

At Google I/O this year, Google announced what it's calling the biggest change to search in 25 years. AI Mode has already passed one billion monthly users, and queries are more than doubling every quarter.

For aesthetic practices, this isn't just a tech story.

Two terms every practice owner needs to understand right now:

AEO (Answer Engine Optimization): structuring your content so AI platforms can answer patient questions using your practice's name. When someone asks "who offers the best non-surgical facelift in Denver?" AEO is what determines whether your practice gets named.

GEO (Generative Engine Optimization): making your practice visible and trustworthy in AI-generated results across Google AI Mode, ChatGPT, Perplexity, and others.

SEO helps you rank. AEO and GEO help AI recommend you.

The patient journey has shifted. It used to be: search, click, browse, decide. Now it increasingly looks like: ask AI, get a recommendation, book.

Growth99 has already built AEO and GEO into our platform and content strategy. We've written a full breakdown for practice owners on what changed, what it means, and what to do about it.

AI is changing how patients find med spas.Google rewards depth, not just keywords.Patients are more informed than ever b...
06/18/2026

AI is changing how patients find med spas.
Google rewards depth, not just keywords.
Patients are more informed than ever before they book.

The practices growing right now treat marketing like infrastructure, not a line item.

A site that converts. SEO built for 2026, not 2006. AI that follows up in under 60 seconds.

What's the biggest shift you've seen in patient acquisition this year? Drop it in the comments 👇

The fastest-growing practices aren't outspending you. They're outsmarting you.SEO working while they're with patients. A...
06/17/2026

The fastest-growing practices aren't outspending you. They're outsmarting you.

SEO working while they're with patients. AI responding to leads at 11pm. Follow-up that doesn't depend on someone remembering to check the inbox. It's marketing as infrastructure, not an afterthought.

What's one thing in your practice that already runs on autopilot? And what's one thing that should?

There are 20 med spas in one neighborhood. Same services. Same 5 stars.So how does a patient choose one?Rob Pickell, CEO...
06/11/2026

There are 20 med spas in one neighborhood. Same services. Same 5 stars.

So how does a patient choose one?

Rob Pickell, CEO of Growth99, went on the American Med Spa Association's Medical Spa Insider podcast to talk about exactly that, and why the answer has nothing to do with running more ads.

He also made a point about AI that genuinely reframed things: when AI levels the production quality playing field, authenticity becomes the differentiator. The practices winning on social right now are going more personal, not more polished.

52 minutes. Worth it. 🎧

https://www.youtube.com/watch?v=usMvL5OAY9s

Are you maximizing the capacity you already have?Most practices aren’t. Here’s why.
05/29/2026

Are you maximizing the capacity you already have?

Most practices aren’t. Here’s why.

Meet Gia 👋Your AI-powered front desk agent built to convert.Most practices aren’t struggling to get leads. They’re strug...
05/28/2026

Meet Gia 👋

Your AI-powered front desk agent built to convert.

Most practices aren’t struggling to get leads. They’re struggling to respond fast enough when those leads come in.

Gia answers in under 60 seconds across calls, texts, web chat, and social DMs, 24/7, so the patients you already paid to attract actually book.

No missed opportunities. No waiting until Monday morning. Just faster responses, more appointments, and a better patient experience: growth99.com/products/gia-ai-front-desk-for-aesthetic-practices

05/26/2026

How is your practice doing financially?

Cathy Christensen helps you down a specific yearly budget for your aesthetic practice.

Meet Gia 👋 Your AI-powered front desk agent that is built to convert!Built specifically for aesthetic practices that are...
05/22/2026

Meet Gia 👋 Your AI-powered front desk agent that is built to convert!

Built specifically for aesthetic practices that are generating leads across multiple channels but struggling to convert them into booked appointments.

Every lead matters. Gia makes sure none of them slip through.

She responds in under 60 seconds across website forms, Instagram DMs, Facebook messages, texts, and phone inquiries. No delays. No missed messages. No leads sitting overnight.

Instead of waiting on busy front desk workflows, patients get immediate, personalized responses that move them directly toward booking.

What Gia does:

-Captures every lead from every channel in one unified inbox
-Responds instantly with conversion-focused messaging
-Sends booking links automatically until the appointment is scheduled
-Works 24/7 without burnout, delays

If your practice is investing in ads, SEO, or social media, Gia ensures that effort actually turns into scheduled appointments, not lost opportunities.

Get started: growth99.com/products/gia-ai-front-desk-for-aesthetic-practices

Turn your plastic surgery practice into a premium patient magnet.Growth99 is built for practice owners who know that hig...
05/21/2026

Turn your plastic surgery practice into a premium patient magnet.

Growth99 is built for practice owners who know that high-value procedures demand more than basic marketing.

From a refined digital presence to thoughtful, patient-driven nurturing, every touchpoint is designed to reflect your level of artistry and expertise.

See what that looks like for your practice: growth99.com/speciality/plastic-surgery

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4760 S Highland Drive #115
Salt Lake City, UT
84117

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