Struck

Struck We grow brands by creating Experience Affinity A modern agency for evolutionary brands.

06/04/2026

We are thrilled to announce last week Lagoon, STRUCK, and WOW Atelier were honored at the prestigious IIDA B.E.S.T. (Brilliantly Executed Spaces & Thinking) Awards, taking home the “Play” category. It refers to spaces dedicated to entertainment, hospitality, leisure, and recreation. It honors projects that blend functionality with a fun, engaging, or relaxing guest experience.

The project is composed of three interconnected environments: Carousel Candy, a confectionary space; Peacock Parlour, an ice cream and gelato destination; and a central double-height Atrium that links both while guiding guests upstairs towards the two new social clubs Flirty Birdie and Carousel Club.

For generations, this place has carried the shared memories of families across Utah—summers, first dates, childhood traditions woven into its paths. This project was created to honor that legacy with full-tilt, unapologetic joy.

05/12/2026

Paris in Spring? Groundbreaking.

04/27/2026

From concept to show floor. Struck is proud to have helped bring Bar & Bar to life at Expo West—none of it possible without the incredible team behind the build.

04/24/2026

We’re still soaking in the energy of last week and the honor of being named Storyteller of the Year by .

A huge thank you to the talented team at for capturing our people in action, right here in our space, and helping bring the Struck story to life.

This piece reflects what drives us every day: turning complexity into clarity, building brands with purpose, and helping important ideas connect with the people who need to hear them.

Grateful for the recognition. Even more grateful for the people behind the work.

04/23/2026

Imagine if there was a place where the most curious minds in science and medicine in the world could innovate and change the world. This place exists now, and will open soon - at the University of Utah, the Sorenson Center for Medical Innovation.

03/28/2026

When Lagoon asks you to help design a 50-foot nutcracker, you say, “obviously.” It was a privilege to work with Lagoon Amusement Park and 3dxScenic to bring Hans the Nutcracker to life for their newest thrill ride.

03/24/2026

The sun’s out. And so are the rewards.

Introducing SOLIDAZE, Solitude’s springtime reward system. More slush. More sun. More reasons to get as many days in as you can.

Ski or ride 5+ days to unlock a mountain of rewards, including a chance at a 26/27 Ikon Pass.

Because spring isn’t the end. It’s the payoff.

See what’s up for grabs at solitudemountain.com

03/18/2026

Brent Draws: Celebrating the life of Bob Weir and 60 years of the Grateful Dead

02/10/2026

Take a breath.
Soak up those views.
Ski stress-free.
Relax, you’re at Sierra-at-Tahoe.

Check out our full brand refresh and campaign case study at STRUCK.com/work

02/06/2026

Feeling the Olympic Spirit with a new Brent Draws 🔥

Address

257 E 200 S Suite 150
Salt Lake City, UT
84111

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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+18015310122

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