Axis41, A Merkle Company

02/06/2020

Adobe Experience Manager is a powerful platform that combines the capabilities of a digital asset manager with the tools of a management system. This fusion enables marketers to create hyper-relevant, personalized driven by content and consumer . But what mistakes are you making?

Common mistakes can keep marketers from fully realizing the capabilities of Adobe Experience Manager. Download our guide today and learn how to avoid them.

02/04/2020

We know why a customer buys a product. But what, deep down, is actually informing that decision? Understanding this question is a matter of physical mapping, or “laddering,” to build an understanding of the deeper motives. Intelligent is the manifestation of this deep dive into the hearts and minds of .

"Merkle's application of behavioral psychology principles through a practice called laddering makes its business strategy offering one of the best." - Forrester

01/16/2020

makes experiences ready for users, providing them with contextual clues, easy-to-follow instructions, and guiding language that helps them navigate sites without friction. When done right, it’s the result of collaborative, clever engagements between , strategy, and copywriting.

Does your website harness the power of microcopy? Understanding microcopy and using it in the right way can make all the difference for your conversions.

11/04/2019

Consumers want more personalized . But what does this mean for your business? It means that now is the time to invest in dynamic that is capable of delivering results based on users' purchase histories, search behaviors, and prior touchpoints.

Personalization is the future of digital marketing. Learn how to personally connect with your customers using one-to-one marketing solutions.

10/31/2019

(DX) meets the needs of the modern consumer, allowing to build a direct bridge to their customers, where feedback is readily received and issues are rapidly resolved. But as with any structure, this bridge requires building components. Discover how we build this between brands and their consumers atop five pillars.

What is digital experience? Discover the details behind this buzzword and why it's time to start thinking about how your digital experience affects consumers.

10/23/2019

Merkle’s Digital Marketing Report for Q3 2019 is now available. Download the report to learn about the impact had on Shopping auctions after a ramp-up investment for Prime Day, how quickly DuckDuckGo is closing the gap with Bing, how significant has become to total Facebook ad budgets among brands on both platforms, and more.

Stay on top of the latest trends in digital marketing (including SEO, SEM, social media) with our highly regarded quarterly report. Download it today.

10/22/2019

Here are the pumpkins from today's Women in Leadership event! $1 = 1 vote, and all proceeds go to the Susan G. Komen foundation for Breast Cancer Research. Join us in votes or simply in donating to this great cause. The winning pumpkin decorator(s) will be announced on 10/31 at our Halloween Festivities.

Anonymous donations are welcome but cannot be counted in the voting.

https://bit.ly/2W49sVL

10/18/2019

We love what we do and where we work! Check out some of the events around the office.

10/16/2019

Today's the day! Join us to better understand what factors go into delivering a people-based ​, learn how to bring together a multi-discipline team of experts to ensure all dependencies are taken into account​, and discover the hard lessons learned during scaling and implementing for people-based marketing​. Register now.

10/15/2019

Join us tomorrow at 2 p.m. ET for our and discover how to enable person-based marketing with .
https://www.axis41.com/blog/marketing-strategy/enabling-person-based-marketing-with-aem-webinar/

10/11/2019

implementations with Axis41, A Merkle Company, are trusted by the world’s biggest companies, and for good reason. Join us for a one-hour webinar on October 16 at 2 p.m. ET to discover how to enable person-based marketing with .

Our next webinar, Enabling Person-Based Marketing with AEM, will help you gain the tools you need to utilize AEM for your marketing needs. Register today!