Sun Print Solutions

10/06/2026

Myths in Print

Myth: Bigger postcards always perform better.

A bigger postcard can absolutely help you stand out in the mailbox.
But bigger doesn’t automatically mean better.

A great direct mail campaign still comes down to the fundamentals:
• Are you reaching the right audience?
• Is the offer compelling?
• Does the creative grab attention?
• Is there a clear call to action?
• Is the timing right?

A 6x11 postcard with the wrong message won’t outperform a smaller postcard with the right offer sent to the right person at the right time.

Format gets attention. Strategy gets results.

10/04/2026

Your brand deserves to be seen 365 days a year.

In a world of disappearing social posts and crowded inboxes, promotional calendars continue to do something few marketing tools can:

They stay on your customer's desk, wall, or workspace every single day.

But not all calendars are created equal.

Should you choose a wall calendar, desk calendar, pocket planner, magnetic calendar, or something completely unique? What paper, finish, and printing method will give you the best return on your investment?

Our latest blog explores creative 2026 promotional calendar ideas that help your brand remain visible long after the next email has been deleted. It also covers design tips, personalization opportunities, and the print options that can make your calendar a year-long marketing asset.

📅 Start planning now—because the best promotional calendars aren't rushed in December.
Read the full guide:

Get fresh promotional calendar printing ideas for 2026. Custom branded calendars that keep your business top-of-mind all year long.

10/01/2026

The Medicare Advantage marketing playbook is changing, just ask the Industry Marketing Coalition.

For years, success was measured by enrollment growth. Today, many Medicare Advantage Organizations (MAOs) are focused on something different: profitable growth.

As reimbursement pressure, rising healthcare costs, and regulatory changes continue to impact the industry, many MAOs are:
✅ Becoming more selective with marketing spend
✅ Prioritizing member retention alongside acquisition
✅ Using more targeted, data-driven campaigns
✅ Expecting every marketing dollar to deliver measurable ROI

For marketing partners, agencies, and enrollment organizations, this is an important shift. The conversation is moving from "How many leads can you generate?" to "How efficiently can you help us acquire and retain the right members?"

That means strategies like targeted direct mail, audience segmentation, variable data personalization, and performance measurement are becoming even more valuable.

If you work in the Medicare Advantage space, it's worth reading this perspective from the Insurance Marketing Coalition.

What changes are you seeing in your organization or among your clients?
https://hubs.ly/Q04yB_LY0?

The days of big celebrity endorsements and coast-to-coast advertising campaigns are over. In their place are precision targeting, digital-first strategies, and an unwavering focus on retention over growth. The 2026 Annual Enrollment Period, from October 15 to December 7, revealed a market in transit...

09/30/2026

I Didn't Know You Do That.
We hear it all the time when customers tour our facility:

“You print brochures too?”
We sure do.

From simple half-fold brochures to tri-folds, Z-folds, gate folds, premium stocks, coatings, and specialty finishes, brochures are still one of the most versatile ways to put your brand directly into someone’s hands.
And there’s more to a great brochure than sending over a PDF and hitting print.

Things like fold placement, panel sizes, bleed, image resolution, paper selection, and finishing can make a big difference in how the final piece looks and feels. Our latest blog covers 7 things to think about before your brochure ever reaches the press.

If brochures are part of your next sales kit, trade show, direct mail campaign, product launch, or marketing initiative, we can help you get the specs right from the beginning.
👉 Read the blog:

We've compiled the five best brochure design tips to take your designs from bland - to viable marketing material to help your business.

09/29/2026

Direct mail can generate leads. But simply putting something in the mailbox isn’t a strategy.

Postcard or letter?
Targeted list or saturation mailing?
QR code or phone number?
One mail drop or a multi-touch campaign?

The right answer depends on who you’re trying to reach, where they are in the buying journey, and what you want them to do next.

Our latest guide breaks down how to build a direct mail lead generation campaign—from choosing the right format and audience to personalization, tracking, postal optimization, and digital follow-up.

And because Sun Print Solutions handles data, printing, personalization, and mailing in-house, we can help bring the entire campaign together.
📬 Read The Complete Guide to Direct Mail for Lead Generation:

Learn how to use postcards, letters, self-mailers, personalization, targeting, and tracking to generate more leads with direct mail

09/28/2026

September 28th is National Drink a B**r Day. 🍺
September 29th is National Coffee Day. ☕

And no, we’re pretty sure this is not a scheduling mistake.

It feels more like whoever created the calendar understood cause and effect.

September 28: “Sure, I’ll have another.”
September 29: “Make it a large. Actually… make it two.” ☕😴

Some holidays just belong next to each other.

Cheers today. Caffeine tomorrow.

09/24/2026

Happy National Punctuation Day!

In the printing business, we get a front-row seat to what can happen when proofreading gets skipped.
A missing period? Annoying.
A typo in a headline? Embarrassing.
The wrong phone number on 20,000 postcards? Painful.

But a missing Oxford comma that helps lead to a $5 million settlement? That might take the cake. 😬
In the now-famous Oakhurst Dairy case, the wording of a Maine overtime law was ambiguous because of one missing comma. The case ultimately ended in a $5 million settlement.

So, in honor of Punctuation Day, your friendly neighborhood printer would like to offer one small reminder:
Proofread. Then proofread again. Then have somebody who didn't write it proofread it.
Because sometimes a comma isn't just a comma.
Sometimes it's apparently worth $5 million. 😂
Read the story:

In recent years, no case has made such a splash over a statute's lack of punctuation as the Oakhurst Dairy overtime case. On appeal, the First Circuit overturned a lower district court ruling finding that dairy delivery drivers in the state of Maine were not entitled to overtime under the state's ov...

09/23/2026

In a world where nearly every piece of information is consumed through a screen, it's easy to overlook something fundamental: how we experience information matters.

There's a reason many people still prefer a physical book over a digital version. It's not nostalgia. It's engagement.
When you hold a book, you're interacting with it differently. You feel the weight of progress as pages turn. You remember information based on where it appeared on a page. You eliminate the distractions of notifications, tabs, and endless scrolling.

The same principle applies to marketing and communication.
Whether it's a printed catalog, a training manual, a direct mail piece, or a leave-behind brochure, print creates a tactile experience that digital media simply can't replicate. The act of touching, holding, and interacting with something physical changes how people engage with information and how long they remember it.

As marketers, communicators, and business leaders, it's worth asking:
Are we designing communications for convenience, or for impact?

Sometimes the most effective way to break through digital noise isn't another email or ad placement. It's putting something meaningful into someone's hands.

For anyone interested in the science behind why physical books continue to thrive in a digital world, this article offers some interesting insights:

https://hubs.ly/Q04y3Gt40

09/22/2026

📦 Packaging is your story, your brand, your first impression.

From sustainability to strategic design, every detail matters.

We’ve gathered the must-know fundamentals for packaging that gets opened, remembered, and shared. Thoughtful design, custom inserts, eco-friendly materials, and even interactive elements like QR codes all create an experience that builds loyalty and strengthens brand perception.

The right choice in materials, typography, and finishes can make a simple box feel premium and unforgettable.

🎨 Looking for packaging inspiration? Look no further.

READ MORE: https://hubs.ly/Q04y3zzd0

09/18/2026

"I Didn't Know You Do That."

We hear it all the time when customers tour our facility:
"I didn't know you print custom greeting cards."

Greeting cards aren't just for the holidays. They're one of the most personal and memorable ways to connect with customers, employees, donors, and prospects throughout the year.

At Sun Print Solutions, we produce custom greeting cards for:
✅ Customer appreciation campaigns
✅ Holiday and seasonal mailings
✅ Employee recognition and milestone celebrations
✅ Thank-you cards
✅ Birthday and anniversary programs
✅ Nonprofit donor stewardship
✅ Personalized direct mail campaigns with variable data

In a world of overflowing inboxes, a thoughtfully designed greeting card stands out. It feels personal, builds relationships, and keeps your brand top of mind long after it's opened.

If you're looking for a direct mail piece people are actually happy to receive, greeting cards deserve a place in your marketing strategy.
📖 Learn why greeting cards continue to deliver results: https://hubs.ly/Q04xF--w0