03/31/2014
Opening Day!
Literally millions of people worldwide either currently collect or have collected baseball cards sometime during their lives. Most of those who grew up in the fifties and sixties fondly recall the heyday of bubble gum card collecting when the Topps Company reigned supreme. What many people don't realize is that baseball card collecting didn't start out as a fun and leisurely pastime for Little Leaguers, but was originally part of a corporate marketing strategy to sell to***co products. The genius of that strategy still reverberates today.
The decision to use images of ballplayers to sell to***co over a century ago made sound business sense then and, as we all know, the early to***co cards remain very collectible today. How shocked those to***co mavens would be to know that almost a century after their foray into baseball's rough and tumble game would there evolve the most famous and expensive baseball card of all time - the Honus Wagner T-206 to***co card from 1909.