ThoughtLab

07/14/2023

This month we continue our Employee Spotlight series, highlighting the people who make ThoughtLab uncommon. Meet Jeremiah, our Batman / DC Comic loving, and ultimate people person and Business Development extraordinaire. Jeremiah is second to none in partnering with new Clients, listening to their vision, and crafting a plan to exceed what they even thought was possible. Thanks for all you do Jeremiah!

07/04/2023

There’s certainly a lot of political noise thrumming in our ears these days; it’s hard to know what to believe. One thing is true, no matter which party you follow, 247 years ago, a new upstart country threw off the shackles of a Monarchy and started a new nation. A good nation, a strong nation. This is not a nation without flaws, but a nation that sees its flaws, learns from them, and endeavors to make things better. We are a nation still growing, learning, and leading the world. Celebrate, parade, eat and drink. Be with friends and family, and remember the men AND women who fought the great power so that we could have political arguments without fear of a King clapping us in irons. We have a lot to celebrate in this country. So happy 4th, be well, be safe and be like ThoughtLab, savor the freedoms that were hard won on this day and all days to come.

06/20/2023

Web3 will provide increased data security, scalability and privacy for users, which may be attractive to technology companies. Our work with yWhales gave them a completely different look with animation and WebGL technology and they now look and feel like a company that thrives in the Web3 world. Innovative and exciting to navigate, this website matches the gravitas of their century-plus of experience while nodding to the imaginative possibilities of this new technology.

06/19/2023

We here at ThoughtLab are proud to recognize and celebrate Juneteenth.

Juneteenth, a portmanteau of June and nineteenth, marks the day when Union Army General Gordon Granger read the federal orders in Galveston, Texas, that proclaimed all enslaved people in the U.S. State of Texas were now free. This proclamation was read on June 19, 1865.

Although President Lincoln’s Emancipation Proclamation had been signed two years earlier, Texas was the most remote of all Confederate states, with a low population of Union soldiers. Hence, enforcing the proclamation was slow and inconsistent for a long time.

This day marks the true end of slavery in the United States, a brutal and bittier time in our nation’s history. One that should never be ignored but one that we must continue to learn from and use to better ourselves. It is a day that we rightfully celebrate together.

As we celebrate, it’s important we keep in mind that although the physical chains of slavery and racism are now gone, the mental and emotional chains that so many of our brothers and sisters are harnessed with, hampered by, day in and day out, continue to wound and tear us apart.

ThoughtLab believes in equality, harmony, and dignity between all races. We celebrate Juneteenth and look to a time when the hearts and minds of our country are united in peace, and the last remnant of the sickness that is racism is healed and washed away forever.

#2023

06/18/2023

“Dads are most ordinary men turned by love into heroes, adventurers, story-tellers, and singers of song.” - Pam Brown.

Not men of perfection but of heart and hope. Not men who never fail but who use their failure as a tool to help their children know that failure is not an ending but a step toward the right direction. In silent moments, in chaotic family adventures, in loss and joy, a father is more than a mere mortal man. He slays dragons, clears paths, cooks meals, tells painfully bad jokes, and has the incredible strength to let us go and become who we are, but remains always an arm’s length away. ThoughtLab wishes all the dads, pops, and fathers a happy Father’s Day; thank you for all you do; we’d hate to think what we’d be without you.

06/15/2023

Together, we created beautiful, graceful animation and a website that matched the Capsule House creative drive and artistic vision. We carried their meticulously crafted art and immersive storytelling style into a website that is a portal to the fantastical. This Web3 gem is now a compendium of adventures and the art & music that drives them.

06/14/2023

Flag Resolution of June 14, 1777, stated, "Resolved: that the flag of the United States be made of thirteen stripes, alternate red and white; that the union be thirteen stars, white in a blue field, representing a new Constellation."

The stars and stripes were adopted to represent this nation that day—a symbol of freedom, possibility, and hope. Through the years, Old Glory has seen some rough times and has been a beacon of hope and a promise of something better. She can be burned by enemies and used as a political cudgel. Still, the ideals she represents, and the struggles we endured to have this banner flown above our nation never vanish, never waver, and will remain as long as we keep an eye on the flag and the purpose she symbolizes. It’s flag day; we here at ThoughtLab wave her with pride and honor in our hearts all that this flag represents and the ideals that wove her and this nation together.

06/13/2023

Web 2 gave us myriad marketing capabilities, including blogs and Google ads. The step from Web 1 to Web 2 was enormous. Now we have an active, interactive life online.

Now comes Web3...

Experts agree that defining Web3 is a bit of a struggle, and the definition adjusts with whoever is defining it. But this is the case with all new technologies that bring us to the frontier of change.

Any new technology comes with its share of dreams, hopes, and enthusiasm. Most of us are still awaiting our flying cars so we can live that Jetson’s dream.

In the Web3 dream, people can share photos, communicate with friends, shop, comment, and review without interacting with big tech companies. The Web3 dream sees a multitude of smaller companies competing on the blockchain.

With Web3, you receive a token for your contribution when you post a message. This gives users an ownership stake in the platform and, someday, a way to cash in. And this allows users to avoid fees, rules, and the strictures of major tech companies. The irony is major tech companies are very interested in Web3.

Web3 offers so many possibilities beyond just getting power decentralized. There are new markets to explore, new ways of communicating, and new frontiers still with virgin snow on the ground waiting to be occupied. There is too much going on for it not to keep going on.

If you think Web3 is a place you need to be marketing, talk to the experts at ThoughtLab.

06/07/2023

Colors affect mood, which can also influence buying decisions. Are your colors helping your brand or hurting it?

https://www.thoughtlab.com/blog/the-psychology-of-color-in-branding-harnessing-the/

Color plays a huge roll in setting your brand apart, with emotion and impact. Is your color wheel serving your brand right. Maybe it’s time to talk to ThoughtLab.

05/31/2023

ThoughtLab MAY have overwhelmed you a bit this month; we really offer a lot. We told you when this started that we own MAY. How much do we offer? Just take a look.

https://www.thoughtlab.com/about/

And, you never know, we MAY get you thinking about things you have yet to consider in the coming months.

https://www.thoughtlab.com/blog/

Stay with ThoughtLab; there is so much here that MAY get you thinking, feeling, questioning, and acting. We’re the gas for your engine. Stop by, and fill up any time.

05/29/2023

Our days are busy, and our lives are full; there’s scant time to stuff anything else into our busy schedules. We take for granted the simple freedoms we have, and, at times, we forget how we got here. Memorial Day affords us the chance to stop and think about the men and women who had busy schedules as well, but put their lives on pause because they saw injustice and oppression in the world. They saw threats to freedom and democracy, and instead of sitting back and complaining, they went and laid down their lives so those who came after them could be free and safe. This country has too many human lawns showing us the cost of freedom. On this Memorial Day, fit a moment of silence into your day. In that silence, think about those who went before and the sacrifice they made. In that silence, think about the peaceful lives these heroes gave up so others could follow their dreams, raise their families, greet friends, and live freely. The moment we forget is the moment we impugn the glory, the importance, and the sheer beauty of the sacrifice these men and women made. ThoughtLab is humbled by the sacrifices made in the past and the sacrifices that the men and women in our military continue to make daily. To all, we wish a most peaceful Memorial Day.

05/26/2023

ThoughtLab MAY get you thinking about your brand strategy. Is it driving growth? If you had to think about that, you MAY need to read this.

https://www.thoughtlab.com/blog/top-8-ways-to-build-a-brand-strategy-that-drives-growth/

No worries, all is not lost. Drop by ThoughtLab, and we’ll help you get your strategy driving like a Formula 1 racer.