08/16/2026
🔥 Listen to your audience or create for your audience? Heinz did both.
Heinz spotted a viral conversation: how much ketchup is enough? 🍟🍅
The answer was "Love Lid," an adjustable cap that lets you choose the amount of sauce across three levels: Like, Love, and Crazy Love.
💡 The strategy: listening to consumer conversations and turning them into a product experience.
🚀 Follow us at Orbit Rocket and discover the strategies behind the brands that connect with their audience.