Webtek Marketing

Webtek Marketing Webtek Marketing is a digital intelligence agency focused on AI search, SEO, and brand visibility. He holds a bachelors degree in Marketing.

We help companies get discovered, cited, and chosen across search engines, AI platforms, and emerging discovery channels. Webtek Interactive was founded by Justin Crawmer in 2008 and later joined Scott Miscall. Together, the founding partners have over 18 years experience on the web, working in the trenches of SEO and digital marketing since SEO’s early days. Justin spent the first 6 years of his

career working in Marketing departments for large corporations, managing the Search Engine Marketing channels for CHG Healthcare and later Skullcandy. In his time at both of these companies, his efforts lead Search to the best-performing online channel, in terms of traffic, lead generation, or revenue. Recommendations for Justin can be found on his linkedin profile at: http://www.linkedin.com/in/justincrawmer

Scott has been doing SEO since a time before any SEO industry existed. Through the years, his efforts have lead to #1 and first page rankings for some of the most competitive search phrases in the industry.

12/08/2025

AI is rapidly changing SEO and PPC. It's hard to predict even next month, let alone 5 years from now! Focus on experience, expertise, authority, and trust. Big changes are coming with Shopify and ChatGPT integration. Get ready for monetization!

12/05/2025

How do you measure campaign success? It starts with understanding your acceptable cost per acquisition and the lifetime value of a customer. Aim for at least a 1 ROAS, but optimizing for 2 or even 4 ROAS is where the magic happens. It's like printing money!

12/03/2025

Keyword research has 4 key aspects: 3 metrics, 1 feeling. Data alone isn't enough. Consider the user's search intent and where they are in the funnel. Don't be overly 'Spock-minded' or 'fluffy.' Balance what looks good with what strategically works. It all comes down to your goals.

12/01/2025

ChatGPT helps with marketing strategy, SEO tips, keyword research, and content creation. Google Ultra (an AI studio) integrates with Gmail. AI lets you bring your vision to life faster without hiring tons of people. Create logos, graphics, and copy easily!

11/28/2025

People buy stuff, not data. Start with your goals: sell products, impact as a brand, or some mix. Balance visuals with logic. Cater to humans and algorithms to be found and convert. It's a mix!

11/26/2025

SEO isn't just for search engines anymore. It's about search experience optimization across answer engines and LLMs. To get found, create longer, in-depth content that answers questions. Make it useful, human, and relatable. People connect with human expression.

11/24/2025

New to Google Analytics? Don't get lost in the data! Use ChatGPT to interpret traffic, channels, conversions, and engagement. Get an executive summary of what it all means. Plus, learn about 'surfacing' and no-click marketing. Conversions are up because AI delivers precise results directly on Google's search page.

11/21/2025

Before doing anything, define your ideal customer! Know their income, demographics, interests, and favorite brands. Writing out these personas is crucial for success. Don't start without a clear vision of who you're trying to reach.

11/19/2025

CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) are the two main metrics you need to watch when it comes to PPC. Optimize over time and you can scale at a healthy, sustainable rate. Strategy before ex*****on!

11/17/2025

Google's organic search hides info compared to paid ads. PPC allows campaign control, but ROAS (Return on Ad Spend) matters most. Know your customer value! Tolerance for CPA varies dramatically by industry. Focus on these metrics.

11/13/2025

Understanding your acceptable cost per acquisition is key. When customers become brand advocates, are you willing to break even? Aim for a ROAS of 1 or higher. At 2 ROAS, you're doubling your money. At 4, you're printing it!

10/13/2025

Submitting a website form can trigger an email or populate a CRM like Salesforce. CRMs offer closed-loop reporting to tie revenue back to the original campaign source. Funnels leak, especially in the final sales steps, so make them tight!

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222 S Main Street 5th Floor
Salt Lake City, UT
84101

Telephone

+18018771007

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