Saltworks - Digital Marketing - Web Development

05/27/2026

Still managing your WordPress updates with a more informal approach? The release of WordPress 7.0 is the perfect opportunity to strengthen and modernize your website update protocols.

Still managing your WordPress updates with a more informal approach? The release of WordPress 7.0 is the perfect opportunity to strengthen and modernize your website update protocols. WordPress 7.0 was released last week (on May 20). It’s the first major WordPress version-number jump release in fo...

05/21/2026

Google is redesigning search for the first time in 25 years. So what does this actually mean for your website, traffic, and future marketing strategy?

From AI-generated search results to conversational queries and fewer clicks to traditional websites, the way people discover brands online is being completely redesigned. Google’s latest updates are reshaping how businesses need to think about visibility, content, and search strategy in 2026.

In this article, Saltworks VP of Client Marketing, Andrew Johnson, breaks down:
• How Google’s new AI search experience is changing SEO
• Why traditional keyword strategies aren’t enough anymore
• What businesses should focus on now to stay discoverable
• How to adapt before your competitors do

The future of search is already here. Are you ready for it?

Read the full post here:
https://saltworksdigital.com/google-search-redesign-2026/

The clickbait headlines are out in full force after Google I/O 2026. Here's what actually changed, what the data says, and why the businesses investing in SEO right now are making the right call.

05/08/2026

A heartfelt "thank you" to everyone who voted, and to our amazing clients and team for making this possible. We appreciate you more than words can say.

Saltworks has been named a Silver winner for Best Graphic Design in Salt Lake City by Best of SLC 2026, Utah's largest and most trusted "best of" awards program.

01/06/2026

There’s a big change that Google just made to the Terms of Use and the way that reCAPTCHA keys are stored that may have an impact on your website. See our post on this development ➡️

At the end of 2025, Google changed the reCAPTCHA Terms of Use and migrated all existing “Classic” reCAPTCHA keys to the Google Cloud platform. This transition moves all reCAPTCHA users under the unified Google Cloud Terms of Service and a new pricing structure. The previous unlimited free tier f...

12/16/2025

If you have a local business, you'll want to get this on your radar right away!

Google's new AI calling feature is reaching out to local businesses. Discover how it works, why it matters, and how to optimize your profile to capture these leads.

06/11/2025

Local businesses: Your search visibility is changing! 🔍

Google's AI Mode is now rolling out across the US, and it's transforming how customers find local businesses.

People are now searching complete questions: "family dentist in Salt Lake City who takes my insurance and has evening appointments."

Here's what every local business owner needs to know:
➩ Search behavior has shifted - People are having conversations with Google's AI instead of typing keywords
➩ Your traffic is invisible - AI answers often bypass your website entirely. Studies show 34% drop in click-through rates when AI takes over
➩ Your Google Business Profile is now critical - It's your primary source for AI responses about your business

The businesses that adapt to AI search now will dominate while others wonder where their customers went.

We published a complete breakdown of Google's AI Mode and what it means for local businesses » https://saltworksdigital.com/google-ai-mode-is-here/

What changes are you seeing in your local search traffic?

Google is rolling out AI Mode to all U.S. users – no more waiting lists or Labs sign-ups required. This isn’t just another Google update that tweaks how search results look. It’s a fundamental shift in how people search and find local businesses. If you’re a local business owner, you need to...

06/20/2024

We’re proud to announce the official launch of a brand new website for our client – Red Iguana Restaurant. It’s truly a labor of love to work with this legendary restaurant – and to honor the Cardenas family recipes and the 40-year history of this famed establishment. 🌮🏡

The entire Saltworks team worked hard to make this happen and we’re honored to have been chosen for this delightfully fun project.

06/18/2024

An exciting client website relaunch to be announced in the next 24 hours!

01/31/2024

New requirements from Google and Yahoo could result in your marketing emails getting blocked if your domain's DMARC policies are not configured properly. It's crucial to check now!

In an attempt to address the avalanche of emails from spammers trying to exploit insecure bulk email servers, Google and Yahoo announced last fall that new authentication requirements would take effect this February. Domain owners are now required to implement Domain-based Message Authentication, Re...

01/12/2024

Shout out to our client, dating coach and podcast host Damona Hoffman, on the release of her book "F the Fairy Tale"! This book is going to shake up the dating world, dispelling dating myths like instant chemistry and “the One.” Congrats and well done Damona!