08/20/2026
When United Way of the Concho Valley came to us, they didn't want another video filled with statistics, charts, and talking points.
They wanted people to meet the lives behind the numbers.
So instead of focusing on what United Way does, we focused on who they've helped.
We sat down with three individuals whose lives have been impacted by the programs and partners supported through United Way. Their stories became the foundation of a campaign video that can be used throughout the year at fundraising events, campaign kickoffs, donor meetings, luncheons, on their website, across social media, and anywhere they need to communicate their mission.
But the value doesn't stop with one video.
From those interviews, we also created 15 short-form videos that allow United Way to keep sharing these stories long after the main campaign launches on social media.
One story can become months of meaningful content.
Because people rarely connect with organizations through statistics.
They connect with people.
If you're planning a campaign, fundraiser, anniversary, capital campaign, or community initiative, don't just tell people what you do.
Show them who it impacts.
