08/01/2026
Most clients think a redesign is about layout.
It is usually about type.
Four versions of the same hero. Identical spacing, identical color, identical copy. The only variable is the typeface, and the perceived price of the product moves by about 60 dollars a bottle.
The font is not decoration. It is the first thing your customer reads about your price point.
Pick a lane: 1, 2, 3, or 4.