Industree Consulting

10/06/2023

If you are running digital ads that direct potential customers to your website, is your website set up to maximize conversions? Here's what you need to know:

✅Setting up a landing page with a clear call-to-action ensures that your visitor is directed towards the goal that is most important to you.

✅ In fact, a survey found that landing pages with a single call to action resulted in 13.5% conversions.

✅ Google judges the quality of pay-per-click (PPC) advertising partly on its relevance to the linked page.

✅ Custom landing pages can be targeted to different types of customers, allowing you to segment ads.

✅ Your landing page can serve as a lead magnet to encourage visitors to provide their contact info in exchange for a special offer, downloadable resource or contest entry.

If you need help with your digital marketing strategy, let us help!

08/09/2023

Businesses often think they are competing on the best price or the highest quality, but at the end of the day - it’s really about the customer experience.

Prioritizing CX (customer experience) via top-tier customer support, personalized recommendations, and relevant, on-trend promotions can cement your status as a brand who knows who their customers are and what's important to them.

Put yourself in your ideal customer's shoes and ensure their purchase journey is seamless, simple, and fun.

Need help with your CX? Reach out and let's chat!

11/24/2022

"An attitude of gratitude brings great things." - Yogi Bhajan

Happy Thanksgiving! We wish you the happiest start to a wonderful holiday season!

11/23/2022

📢 New Client Announcement 📢

Industree Consulting would like to welcome The PainSmith | Interventional Pain Management to the family! 🌳

Dr. Zack Smith retained Industree to create the entire Marketing and Branding Strategy for his new Pain Management Practice. Give them a follow over at The PainSmith and check out their website: http://thepainsmith.com/

Need a marketing plan for your new business? Reach out and let's chat!

11/04/2022

Do you know who your ideal customer is? Are you targeting that specific customer with your marketing strategy?

Spread your effort and your budget too thin to try and capture as many eyeballs as possible and your real target customer may slip right through your fingers! Figure out your niche - and stick it to it!

A smaller number of loyal customers that actually convert are much more valuable than tons of prospects that you never quite close.

11/02/2022

Are you mobile-friendly? 📱 Did you know that 70% of the average person's media time is spend on mobile devices, and nearly 80% of their social media browsing time is too?

If your website, social content, and ads aren't mobile-friendly, you could be missing out on a huge portion of your customer base!

We can audit your platforms to ensure you are 100% mobile-ready. Reach out today and let's get growing!

07/13/2022

If you are looking to get your ads in front of potential customers, where is the best place to purchase advertising? Traditional cable television advertising has been a cornerstone in advertising campaigns for years, but with the current shift in viewership to online-connected devices, streaming and programmatic over-the-top (OTT) ads are now dominating the media buying landscape. Check out blog to learn more about the new TV advertising landscape.

If you are looking to get your video ads in front of potential customers, where is the best place to purchase advertising? Traditional cable television advertising has been a cornerstone in advertising campaigns for years, but with the current shift in viewership to online-connected devices, streami...

05/17/2022

Are you guilty of treating your product or service like the hero of the story? If you are, don't feel bad, it's natural to want your company to "save the day". 🎖️

But that mindset misses the bigger picture - in your customer’s story, they’re the hero. Instead of telling them how much better your company is, tell them how your company is going to solve their problem - and make them the hero in their own story. 💪

04/01/2022

🚨 New Client Alert 🚨

Industree just added Smile New Braunfels to the family. 😃 We will be boosting their SEO and CRM capabilities to better attract and retain patients, and we'll be taking over their social media accounts. Give them a follow and stay tuned for more updates!

Does your company need marketing help? Reach out and let's chat - growwithindustree.com/contact

03/19/2022

Unsurprisingly, the amount of time viewers are spending on streaming TV versus traditional cable is soaring! 80% of U.S. viewers use at least one streaming TV service overall, and 64% watch at least one ad-supported service. 📈

Interestingly, consumers’ streaming service choices and viewing habits vary substantially by age and gender. Younger viewers (18-43 y/o) overall have a broader portfolio of streaming TV services. Younger men tend to have a greater variety of services, while younger women tend to use fewer services but spend more hours streaming.

Less than 50 percent of all U.S. households today have a cable subscription, and COVID has accelerated cord-cutting trends that were already underway - 27 percent of U.S. cable TV subscribers were planning to cut their subscriptions by the end of 2021! 🚫📺

Are your TV advertising campaigns keeping with the way consumers are watching? 👀

03/16/2022

Are you looking to Create Curves and Erase Lines? STARS Plastic Surgery is one of San Antonio's premier plastic surgery centers, offering high-quality surgical and nonsurgical options for aesthetic improvements of the face, body, breast, and skin. 👀👃👄

Industree is currently producing and editing a series of promotional videos for broadcast, web, and social media. Keep an eye out for their commercial on cable and streaming TV soon!

Look for video production? Reach out and let's chat!

Need videos for your business? Head to http://growwithindustree.com/contact to request a consultation!

03/14/2022

Are you taking your customers' intelligence seriously? In our high-tech world, customers are savvy, experienced, and they usually know what they want (and don't want).

GOOD marketing is telling customers about a great product with amazing features. GREAT marketing serves your customers' needs. It educates, informs, and entertains them – and most importantly, it hits them at the right time, in the right way.

Helping your customers understand that your product or service actually helps them in their everyday lives, and they’ll repay you with loyalty and advocacy.

Looking for help telling a GREAT marketing story? Reach out and let's chat! https://growwithindustree.com/contact/