07/27/2021
A Quick Lesson In Ad Copy (2-min read)
Writing copy in 2021 is vastly different than in years past.
First off...
Getting your ad accounts shut down because of your copy.
You've heard it before...
"My ad account just got shut down."
(It’s probably the most common post in marketing FB groups right now 😂)
..and 99% of the time that's because the copy has outlandish claims...
Or did something against Facebook's or Google's advertising terms.
It wasn't your stupid "funnel.”
It wasn't the product you're selling.
And it wasn't the niche you're in.
These are things everyone says on amateur marketing night (which is every night on FB)
Want to know why marketers keep getting their ad accounts shut down?
It's their hyped-up, sh*tty copy.
That's right.
You can no longer make huge claims in your copy.
You can no longer promise "amazing results'" in your copy.
You can no longer show back-office screenshots of "all the commissions you earned" or talk about the zillions of dollars you made yesterday.
You might object to that?
"Yes you can… I just saw Gary Guru doing it yesterday in his ad about his secret push-button money-making system."
Look whippersnapper, Gary Guru won't last long.
The grim-reaper of FB and Google ads will be giving his ad account a little spanking soon.
Writing copy in 2018 and writing copy in 2021 ain't even close to the same game.
Because getting your ad account shut down is the least of your worries.
Getting sued by the government for hyped-up claims and deceptive marketing is what's next for you if you keep playing around...
You need to know how to "water down" your copy while still keeping it entertaining, educational, and engaging...
And how to make the sale.
Now, let's talk about your next big problem...
Your customer is smarter than ever before.
They've seen your lame angles and silly little punch lines about "working 80 hours a week for yourself so you never have to work 40 for someone else."
They know what webinars are.
What sales funnels are.
They know your stupid "live webinar" is really a dumb automated webinar recording.
Telling these little white lies in your copy is, again... killing your sales.
Customers have seen it all and heard it all...
..and quite frankly...
..they're bored and feel belittled with these little marketing games amateurs play.
So if you copy good ol’ Gary Guru and think you’re gonna win this year…
You’re lying to yourself.
Because almost every marketer I see...
As I scroll through my depressing FB timeline...
Is barely holding on to their income and just a few more bad marketing decisions away from crawling back to their old boss begging for their job back.
And the #1 mistake I see all marketers making, across all niches...
Is writing bad copy.
That's right.
Not only does it not sell.
It's also completely overlooking all the "new rules" you need to follow in 2021 if you want to win (or keep winning).
BUT…
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And if you DO want to keep winning…
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As always…
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